 PPC By Adriana Stein In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google Ads because it has the potential for a quick return on investment (ROI). But for that scenario to happen, you've got to have the right strategy and tactics in place. Lucky for you, this article will take you from, "I don't know where to focus my time & budget," to "I'm managing my Google Ads budget & collecting B2B leads like a boss." In fact, Google Ads is among the top most effective paid channels because you can understand the level of "purchase intent" based on the type of keyword used. | |
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Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. | |
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Social Media, YouTube By Shelley Walsh | | MrBeast has just overtaken PewDiePie to be the most-subscribed YouTube individual. This is the first time in ten years there's been a change at the top of the most-subscribed YouTuber leaderboard. As of December 2022, MrBeast is the most-subscribed YouTuber with 116 million subscribers. PewDiePie is the second most popular with 111 million subscribers. Currently, the most-subscribed channel on YouTube is T-Series, an Indian record label and film studio. T-Series was the first channel to reach 100 million subscribers in 2019 and first to 200 million in 2021. T-series currently holds twice as many subscribers than the top individual YouTuber. | |
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Digital Trends, Social Media By Bea Canuel | | Several trends are contributing to that, from what other social media players are going through to the way social media is increasingly embracing augmented reality (A.R.) and virtual reality (V.R.) formats – a space where TikTok is uniquely positioned to lead. TikTok will continue to benefit from weaknesses across other digital media platforms. In 2023, we are going to continue to see a shift for content creators and businesses to focus on short vertical videos. We already see the emerging popularity of short-duration vertical videos across the major social networks, and this is what marketers should be focussing on. | |
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SEJ Webinar By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. | |
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News, SEO By Roger Montti | | Google published a groundbreaking research paper about identifying page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do. | |
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News, SEO By Roger Montti | | OpenAI's ChatGPT introduced a way to automatically create content but plans to introduce a watermarking feature to make it easy to detect are making some people nervous. This is how ChatGPT watermarking works and why there may be a way to defeat it. | |
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SEJ Webinar By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. | |
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SEO, Technical SEO By Vahan Petrosyan | | Redirects for S.E.O. should be used correctly because they impact how websites are crawled and indexed by Google. While most people think of redirects as an internet detour sign, there is much more going on, and it's surprisingly enjoyable to discover. Website redirects tell browsers and search engines information about a U.R.L. and where to find the webpage. A U.R.L. redirect involves code implemented to a specific U.R.L., or a group of U.R.Ls., so that the user (or search engine) is sent to a different page to the actual U.R.L. that was input or clicked. | |
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| | If it's harmful or no longer relevant, like a blog post on how to grow your Google+ following, you can just go ahead and delete it. If it's useful, you're left with a few options. Re-write it or combine it with other content to see if you can get more traffic to it.
If you already have more updated or more relevant content, go ahead and 301 redirect it to that content.
If it no longer applies to your website or business, go ahead and delete it. There's no negative effect or penalty from having redirect chains. Sure they aren't ideal. They will add a few minutes of load time for your page, and they might not send 100% of the PageRank value through to the destination, but all that is minimal and honestly over-thinking S.E.O. When deciding if you should redirect or delete content, use the rubric above, and don't worry about redirect chains. | |
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Technical SEO, Web Dev SEO By Umair Malik | | In this piece, I explore ways to improve communication with your dev team. Chrome's developer tools have the data devs need to fix issues faster. We'll see how the Canary browser is a great place to start a technical S.E.O. audit. I'll share new feature updates S.E.O. pros should be testing today. A site must look, feel, navigate, load fast and be accessible to perform well and score high on usability. Delightful design and fast browsing allow for better visibility on search. We're seeing better-looking websites now but it can come at the cost of a good user experience. Do dev teams consider the environmental cost of shipping bloated websites? A website loads the way our developers build them. | |
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Upcoming Events | January 25 at 2 pm ET
How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS | | |
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حبيبي ليس يعدله حبيب *** ولا لسواه في قلبي نصيب حبيب غاب عن بصري وسمعي *** ولكن في فؤادي ما يغيب يا حبيب ...
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