SEO-First Thinking: How to Promote SEO For Company Growth

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Brought to you by: Thursday, April 20, 2023 SEO SEO-First Thinking: How to Promote SEO For Company Growth By Helen Pollitt For SEO to be truly effective it needs to have impact across the breadth of a business. From product, to design, to engineering, to customer services – SEO can and should be baked into processes far beyond digital marketing. But how do you change an organization's mindset from SEO as a marketing channel, to SEO as the bedrock for success? With insights from my talk at brightonSEO, we'll identify ways of refocusing your business with an SEO-first mentality. Many companies claim to be "SEO-first" in that they understand its importance at a marketing, product, and development level. Unfortunately, they stop there. Keep Reading... Search Engine Journal We need you for the SEJ State of SEO Survey 2023 By SEJ Survey Help shape the future of SEO! Share your insights for our annual State of SEO Survey. Plus, get a chance to win one of three $100 Amazon gift cards. Take Our Survey Today! Generative AI, News Are ChatGPT, Bard and Dolly 2.0 Trained On Pirated Content? By Roger Montti Large Language Models (LLMs) like ChatGPT, Bard and even open source versions are trained on public Internet content. But there are also indications that popular AIs might also be trained on datasets created from pirated books. Read Now... Content Creation, SEO 7 Reasons Why Content Needs Amazing Images, Videos & Visuals By Sam Hollingsworth Humans are visual-oriented beings. We have five critical senses that we use every day to problem solve and get through our daily lives, each of which helps humans significantly. Visuals affect how people digest content as well as how they understand it, retain it, and even engage with it. Visuals also affect how that content shows up in organic search and how people react to it in search. Read Now... Webinar How To Increase Your Google Ads Profits With 3 Simple Steps By Search Engine Journal Want to start seeing significant increases in your Google Ads profits? Sometimes the smallest improvements can make a big difference. In our upcoming webinar, we'll walk you through 3 easy steps to help you craft a winning Google Ads strategy and start maximizing your return on ad spend (ROAS). Come learn how to tweak your strategy to get the most gains. Join us live April 26 to have your questions answered. Register Now How did you like today's email? 1 2 3 4 Content Creation, SEJ Show What's Great and What's Noise? Content Crafting Best Practices from Our Experts - Ep. 307 By Amanda Zantal-Wiener Information Overload Be Gone: Expert Insights on Content Selection and Stress-Free News Consumption In today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not. Matt Southern and Roger Montti, SEJ's news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to discuss how to determine what is worth following and how to avoid being overwhelmed by the information deluge. These experts talk about information overload, marketing, and data science to share tips on how to stay informed without being overwhelmed. Matt and Roger share their experiences with information overload and how they have learned to manage it. If you are overwhelmed by the information, this podcast is for you. We will help you learn how to navigate the information jungle and stay informed without being stressed out. Read Now... News, Tools Google Search Console Launches "Subscribed Content" Report By Matt G. Southern Google is rolling out a new "Subscribed Content" report in Search Console for publishers using Reader Revenue Manager. Read Now... Webinar 3 Steps to increase Google Ads conversions with pricing & keyword strategies By Search Engine Journal Want to start seeing significant increases in your Google Ads profits? Sometimes the smallest improvements can make a big difference. In our upcoming webinar, we'll walk you through 3 easy steps to help you craft a winning Google Ads strategy and start maximizing your return on ad spend (ROAS). Come learn how to tweak your strategy to get the most gains. Join us live April 26 to have your questions answered. Register Now News, Paid Media, PPC Google's Antitrust Showdown: 17 States Involved In DOJ Lawsuit By Kristi Hines A coalition of 17 states is taking on Google. The United States Department of Justice (D.O.J.) announced that the Attorneys General of Arizona, Illinois, Michigan, Minnesota, Nebraska, New Hampshire, North Carolina, Washington, and West Virginia joined California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia in the antitrust lawsuit against Google.  These states argue that the advertising practices employed by Google have created an uneven playing field. This article covers the reasons behind this unprecedented antitrust lawsuit and the potential impact on the digital marketing landscape. Read Now... News, SEO Google Updates Helpful Content Guidance, Streamlines Search Console Reports By Matt G. Southern Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems. Read Now... LinkedIn, News New LinkedIn Features Empower Value-Based Job Searches By Matt G. Southern LinkedIn's new value-centric tools aim to connect job seekers with companies sharing their values for a purposeful career. Read Now... Ebook A Guide To Essential Tools For SEO Agencies Download Now ... Upcoming Events April 26 at 2 pm ET 3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC Register Now Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter. Daily fatigue? Change your email frequency. How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2023 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe... If you're having trouble viewing this email, please click here to view it in your web browser.