Google E-E-A-T: Should We Search For Other Articles With High Backlink Profiles?

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Brought to you by: Tuesday, June 20, 2023 Ask an SEO Google E-E-A-T: Should We Search For Other Articles With High Backlink Profiles? By Tony Wright Today's Ask An SEO question comes from Fadi, who asks: When Google says human first, does that mean we should search for other articles with high backlink profiles rather than keyword research when trying to find a topic to discuss? Google has told us we must provide content that exudes experience, expertise, authority, and trust – commonly referred to as E-E-A-T – if we want to rank well. But how do you know if your content has E-E-A-T? How do you even know what to write about? Keep Reading... Sponsored Access Brave's index with the Brave Search API By BRAVE Power your search and AI apps with the fastest growing independent search engine since Bing. Access an index of billions of pages with one API call. Try Now News, SEO Google's John Mueller Warns Against Custom Elements In Head By Matt G. Southern Custom elements in document heads can disrupt Google's rendering, potentially harming SEO; JSON-LD offers a flexible alternative. Read Now... News, SEO Removing Personal Info From Google: Insights From John Mueller By Matt G. Southern Get an in-depth view of Google's content removal process. With insights from John Mueller, learn how to remove your personal info from search. Read Now... Anonymous The $2.4 Billion Mistake By SOCi Ghosting local Consumers is Costing You. Download Whitepaper How did you like today's email? 😢 🙁 😐 🙂 🤩 Digital Advertising, News The Trade Desk Launches New Programmatic AI Platform By Brooke Osmundson The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more. Read Now... News, SEO Google Sues Rank And Rent Marketer By Roger Montti Google is suing an online marketer for violating it's terms of service and to prevent the defendant from causing additional harm to Google as well as to business owners and consumers. Read Now... Webinar Google Ads: How To Boost Revenue & Optimize For Offline Sales By Search Engine Journal Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, together with CallRail's Product Marketing Manager, Amelia Northrup-Simpson, will discuss ways you can Google ads along with other tracking systems to start optimizing your offline activity. Sign up now, and start shifting your focus more on actual sales. Register Now News, PPC Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling By Brooke Osmundson A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business. Read Now... Generative AI, News Google Is Forming A Policy On AI Content And E-E-A-T By Roger Montti Google's Gary Illyes and others answered many questions related to AI at Google Search Central Live Tokyo 2023, sharing new insights about Google's approaches and recommendations on AI generated content. Read Now... Link Building A Guide To Linkable Assets For Effective Link Building By Kevin Rowe Instead of establishing a link building program around outreach, having a linkable content asset can earn links and improve outreach response rates. This article aims to get you started creating linkable content so you can build a natural link profile in less time.  Let's start by defining a linkable asset. Creating a linkable asset that publishers, bloggers, and general websites will leverage can reduce outreach time and even earn links without any outreach. Although these pieces are time-consuming to create, they can reduce the overall time to find links. An asset can be a complex research study or a simple Excel template to organize planning. Next time you're launching a link building campaign, create a piece that is easily linkable. Read Now... Ebook The Complete Technical SEO Audit Workbook Download Now ... No RSS items found. Upcoming Events SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter. Daily fatigue? Change your email frequency. How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2023 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe... If you're having trouble viewing this email, please click here to view it in your web browser.