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SEJ Today: ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT

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Tuesday, January 3, 2023

Digital Trends, SEO

ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT

By Vahan Petrosyan

Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily.

One of the recent revolutionary technologies is ChatGPT, which will change how we work A LOT!

As a programmer, I initially didn't believe that it could solve advanced tasks, but was surprised by seeing how helpful it can be in my daily life. So I started playing around and found the ways I've found it useful and wanted to share.

Here are five ChatGPT examples and useful ways SEO professionals and marketers can use it for daily marketing tasks.

Regular expressions can be used in composing analytic reports such as Google Search Console or Google Analytics. Regular expressions are one of the most boring tasks I know, and it may really slow down work. For marketers, it is even tougher, as they don't have a technical background.

Search Engine Journal

[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects

By SHOPSEJ

Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers.

LinkedIn, News

LinkedIn Announces 7 Updates Coming In 2023

By Matt G. Southern

LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics.

The U.S. government National Vulnerability Database issued an advisory about a Stored Cross-Site Scripting vulnerability in the popular Popup Maker plugin for WordPress.

SEJ Webinar

How To Supercharge Your Keyword Research With Powerful Topic Clustering

By Search Engine Journal

Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher.

If you've ever written a blog post or online article, you've asked the question before: How long should this be?

In other words, what's the optimal length of web content for S.E.O. purposes?

Depending on the year and the source, you might hear the ideal word count for S.E.O. is anywhere from 250 to more than 2,000 words per piece. 

As previously mentioned, there's no consensus on the perfect word count, but there is a general rule to follow: Generally speaking, long-form content tends to outperform shorter content.

If you think about it, this makes a lot of sense. Google's algorithm seeks to accurately gauge search intent, and longer pieces help give it a better idea of what your page's content is all about. 

So, bigger is always going to be better, right? Not necessarily. 

The Popular WooCommerce Booster plugin patched a Reflected Cross-Site Scripting vulnerability, affecting up to 70,000+ websites using the plugin.

SEJ Webinar

[Webinar] How To Supercharge Your Keyword Research With Powerful Topic Clustering

By Search Engine Journal

Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher.

Technical SEO

How To Access Google Analytics API Via Python

By Ruth Everett

I hope this has provided you with a basic guide to accessing the Google Analytics A.P.I., writing some different requests and collecting some meaningful insights in an easy to view format.

I have added the build and request code and the snippets shared to this Github file.

I would love to hear if you try any of these and what your plans are for exploring the data further.

The Google Analytics A.P.I. provides access to Google Analytics report data such as pageviews, sessions, traffic source and bounce rate.

You can access the A.P.I. response using several different methods including Java, P.H.P., and JavaScript, but this article in particular is going to focus on accessing and exporting data using Python.

This article will just cover some of the methods that can be used to access different subsets of data, using different metrics and dimensions.

Content Creation, SEJ Show

Creative Intelligence And Its Role In Online Advertising - Ep. 298

By Loren Baker

You may have heard of artificial intelligence, but what about creative intelligence?

Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping marketers, especially in today's market conditions.

Gain insight into how creative intelligence optimizations and data transparency can help you make the right decision when running your creative campaigns.

Find out how it plays in with privacy updates and running campaigns across various ad networks, mobile devices, and social media apps.

In fact, Google Ads is among the top most effective paid channels because you can understand the level of "purchase intent" based on the type of keyword used.

So when you target keywords across multiple intent stages within the sales funnel, creating B.2.B. Google Ads campaigns enables you to efficiently nurture leads towards conversion.

With this in mind, mastering the art of B.2.B. Google Ads campaigns has the potential to skyrocket your company's growth and help you develop a bulletproof, long-term marketing strategy.

Overall, Google Ads are incredibly effective for B.2.B. businesses, because it's a great starting point for long-term growth.

Not only can you retarget across other channels, but you also have the ability to target keywords based on level purchase intent within the sales funnel.

Now that you're a pro at B.2.B. Google Ads campaigns, you'll be able to spend smart and optimize effectively!

Upcoming Events

January 25 at 2 pm ET

How To Supercharge Your Keyword Research With Powerful Topic Clustering

Topic: SEO | Sponsor: COPYPRESS

Digital Marketing Job of the Day

Senior Manager, Digital Marketing

PWX Solutions,   New York, NY, USA, Salary: $75K/year-$80K/year


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