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SEJ Today: FAQ Schema: A Guide For Beginners

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Monday, January 9, 2023

On-Page SEO, SEO

FAQ Schema: A Guide For Beginners

By Roger Montti

Using FAQ structured data can make virtually any website eligible to show up in Google with an enhanced listing, resulting in more search traffic.

Implementing this structured data is relatively easy. It can even be automated.

In this article, learn more about FAQ schema, why you should use it, and how to implement it for on-page SEO.

FAQ is an acronym for Frequently Asked Questions.

An FAQ is a type of webpage that evolved as a convenient section of a website to answer common questions.

Search Engine Journal

[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects

By SHOPSEJ

Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers.

Content, Digital Marketing

Contact Us Page Examples: 44 Designs For Inspiration

By Ingrid Adames

A Contact Us page is essential to building a brand's website as it allows visitors to easily contact you without leaving their browser.

They also give you the opportunity to capture leads and improve customer service.

Generally, visitors can also leave feedback or ask questions through these channels. If done correctly, you'll receive valuable information about your customers' preferences and expectations.

PPC

SEM Strategy In 2023: More Ahead With Your Year In Review

By Jonathan Kagan

2023 is going to be a wild year in search, and you need to be prepared for it.

But you cannot move forward until you evaluate and process the past. Once that is done, you can plan out the future.

Best of luck search marketers, we're all going to need it.

If you want to adjust your search strategy (not applicable for Performance Max), look at your Impression Share lost to rank and work the fancy formula that P.P.C. Hero posted a little ways back.

It'll help you understand what your current strategy/bids are causing you to miss for opportunities.

This is a good time to pace out your budget (if you're like me, you have a planned budget to spend for literally every day of the year, which will vary based on anticipated demand).

SEJ Webinar

How To Supercharge Your Keyword Research With Powerful Topic Clustering

By Search Engine Journal

Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher.

News, SEO

Google Answers How Long It Takes To Recover From Algorithmic Penalty

By Roger Montti

In a recent Google SEO office-hours Google answered the question as to how long it takes to recover from an algorithmic penalty that arose from content quality issues.

Content Marketing, Content Trends

30 Content Marketing Statistics You Should Know

By Jeff Riddall

Content marketing involves creating and sharing valuable, relevant, entertaining, and consistent content in an evolving number of text-based, video, and audio formats.

The primary focus should be on attracting and retaining a clearly defined audience, with the ultimate goal of driving profitable customer action.

But with so much content being produced and shared every day, it's important to stay up to date on the latest trends and best practices in content marketing in order to keep pace.

As you can clearly see and perhaps have already realized, content marketing can be a highly effective and cost-efficient way to generate leads, build brand awareness and drive sales.

Those willing to put in the work of building a documented content strategy and executing on it by producing, distributing, and optimizing high-value, relevant customer-centric content can reap significant business rewards.

SEJ Webinar

[Webinar] How To Supercharge Your Keyword Research With Powerful Topic Clustering

By Search Engine Journal

Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher.

Digital Strategy, Marketing Analytics, SEO

Market Intelligence: What It Is & How To Use It

By Brooke Osmundson

Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts.

But how do you obtain such crucial information about your target market in the first place?

This comprehensive guide will teach you what market intelligence is, how to collect it, and how to use it.

While this is not an exhaustive list, these areas should be able to provide a kick-start to your market intelligence journey.

Once the data has been collected, the analysis portion comes next. Use the tips above on how to use market intelligence to your advantage.

SEO, Tools

AI For SEO: Can You Work Faster & Smarter?

By Roger Montti

A.I. for S.E.O. is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses.

The increasing use of this new technology is permanently changing the practice of S.E.O. today. 

Many A.I.-based tools are available that are appropriate for different levels of users.

Not every business needs to scale its S.E.O. for hundreds of thousands of products.

But even a small to medium online business can benefit from the streamlined and efficient workflow that an AI-based content tool offers.

News, Tools

ChatGPT's Popularity Boosts OpenAI's Value To $29 Billion

By Matt G. Southern

ChatGPT developer OpenAI is reportedly considering a tender offer valuing the company at $29 billion, making it one of the most valuable US startups.

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Upcoming Events

January 25 at 2 pm ET

How To Supercharge Your Keyword Research With Powerful Topic Clustering

Topic: SEO | Sponsor: COPYPRESS

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