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| Friday, January 13, 2023 |
 News, SEO By Matt G. Southern Google is sharing an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. Core Web Vitals are three metrics measuring loading time, interactivity, and visual stability. Google considers these metrics essential to providing a positive experience and uses them to rank websites in its search results. Throughout the years, Google has provided numerous suggestions for improving Core Web Vitals scores. Although each of Google's recommendations is worth implementing, the company realizes it's unrealistic to expect anyone to do it all. |
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| Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. |
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| Ecommerce, News By Matt G. Southern Google Cloud is launching new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. |
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| Digital Advertising, News, WordPress By Roger Montti Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month. |
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| SEJ Webinar By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. |
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| Ecommerce, Pinterest By Atul Jindal Pinterest is an underused goldmine of ecommerce success. Leverage its potential by creating outstanding pins and sharing them through your business accounts. Make sure your content aligns with your audience's preferences and goes out regularly and frequently to stay on top of your customer's minds. Pinterest bursts with potential. But it also has its own playbook. It is different and requires a unique approach to win. From investing in Pinterest ads to building a consistent posting schedule, in this blog, you'll find some best practices and tips on building successful Pinterest marketing campaigns. But before we get to that, let's first talk about whether Pinterest is good for ecommerce. |
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| Social Media Advertising, TikTok By Greg Jarboe Over the last year, the global TikTok community has outgrown its Gen Z stereotype. They have reimagined entertainment, shared real, personal stories that have brought communities together, and even helped others discover new ways of thinking. This has prompted brands of all sizes worldwide to create new kinds of content on TikTok to engage these communities, or sponsor TikTokers who can create engaging content for them. These shifts are documented in TikTok's What's Next 2023 Trend Report, the social video platform's third annual trend forecast. And checking it out can help digital advertisers, content marketers, and social media marketers understand how consumers' wants and needs will change in the upcoming year. And that should change their social media marketing strategies, both on and off TikTok. |
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| SEJ Webinar By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. |
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| Content Marketing, Content Strategy, SEO By Brian Frederick A content plan is a document that defines all the marketing content and assets you need to implement your content marketing strategy. This includes everything from blogs and social media posts to search engine optimization research and white papers. It will directly align with your marketing funnel, with each included asset corresponding with one of its stages: awareness, consideration, conversion and loyalty. Creating a successful content plan isn't difficult, but it does take a bit of work. However, if you're serious about achieving your marketing goals, it's something you need to do. And be aware your positions, goals and criteria will evolve over time, and your content should evolve alongside it. Now get out there and make something great. |
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| News, PPC By Brooke Osmundson Microsoft makes its first advertising product announcements and updates of 2023. Here's everything advertisers need to know. |
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| Ask an SEO, Marketing Analytics By Tony Wright Before we look at the difference between goals and KPIs, we need to understand what a goal is and what a K.P.I. is. The problem here is that both of those terms can have different meanings based on the context of the discussion. Let's explore the various definitions and scenarios where goals and K.P.Is are used. It's important to understand what the words in our business mean. But sometimes, we come from different backgrounds where the words may mean different things to different people. The key to success is making sure everyone on your team is speaking the same language, and knows what K.P.I. or goal means when you say it. |
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Upcoming Events | | January 25 at 2 pm ET
How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS | | | | | | February 8 at 2 pm ET
Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence Topic: Enterprise SEO | Sponsor: Lumar | | | | | | February 15 at 2 pm ET
How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS | | | | |
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Digital Marketing Job of the Day Digital Marketing Manager Telematics Confidential, Tampa, FL, USA, Salary: $70K/year-$85K/year |
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