  | | | | Brought to you by:  | | | | | Friday, January 6, 2023 |  News, SEO By Matt G. Southern Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. After a mistake with dates in Google News that Glenn Gabe highlighted on Twitter, Google's Search Liaison Danny Sullivan reminds the community of the recommended practice of including multiple date signals on webpages to avoid similar errors. https://twitter.com/searchliaison/status/1611067155780599808?s=20 Inaccurate or outdated dates can lead to confusion and deter users from visiting the site. That means Google must get it right. However, publishers must do their part by providing Google with the correct signals. | | | | | Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. | | | | | News, SEO By Roger Montti In a recent Google SEO office-hours Google answered the question as to how long it takes to recover from an algorithmic penalty that arose from content quality issues. | | | Content Marketing, Content Trends By Jeff Riddall Content marketing involves creating and sharing valuable, relevant, entertaining, and consistent content in an evolving number of text-based, video, and audio formats. The primary focus should be on attracting and retaining a clearly defined audience, with the ultimate goal of driving profitable customer action. But with so much content being produced and shared every day, it's important to stay up to date on the latest trends and best practices in content marketing in order to keep pace. As you can clearly see and perhaps have already realized, content marketing can be a highly effective and cost-efficient way to generate leads, build brand awareness and drive sales. Those willing to put in the work of building a documented content strategy and executing on it by producing, distributing, and optimizing high-value, relevant customer-centric content can reap significant business rewards. | | | | | SEJ Webinar By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. | | | | Digital Strategy, Marketing Analytics, SEO By Brooke Osmundson Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial information about your target market in the first place? This comprehensive guide will teach you what market intelligence is, how to collect it, and how to use it. While this is not an exhaustive list, these areas should be able to provide a kick-start to your market intelligence journey. Once the data has been collected, the analysis portion comes next. Use the tips above on how to use market intelligence to your advantage. | | | SEO, Tools By Roger Montti A.I. for S.E.O. is at a tipping point where the technology used by big corporations is increasingly within reach for smaller businesses. The increasing use of this new technology is permanently changing the practice of S.E.O. today. Many A.I.-based tools are available that are appropriate for different levels of users. Not every business needs to scale its S.E.O. for hundreds of thousands of products. But even a small to medium online business can benefit from the streamlined and efficient workflow that an AI-based content tool offers. | | | | SEJ Webinar By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. | | | | News, Tools By Matt G. Southern ChatGPT developer OpenAI is reportedly considering a tender offer valuing the company at $29 billion, making it one of the most valuable US startups. | | | Content By Lee Wilson Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I define what a pillar page is, how it can help your S.E.O. efforts, and share some examples of pillar pages in action. So let's start by defining pillar pages. When providing a one-stop-shop for people to solve a myriad of related questions, wants, needs, and pain points, in a simple way, you can naturally gather external trust signals including links. Think about all of the repeated social listening opportunities to share your comprehensive pillar pages to your audience. With your pillar pages you are supplying, free, easy-to-access, share and promote content resources, perfect for link acquisition, brand building, and P.R. | | | Digital Experience, Digital Strategy, Tools By Ilya Cherepakhin Few brands, like Google, have become commonplace words in our everyday language. Slack is one of the other few that has been awarded this honor. While one teammate googles tips to figure out a snag, another slacks with a heads up that the solution is in pursuit. For many, Slack has overtaken email as the dominant means of communication. And just like some wrestle with unmanageable email inboxes, many others are trying to tame their Slack. So here are 12 handy tips for making the best of Slack and leveraging it to enhance what you do across the rest of your suite of programs. | | | | | | | | Upcoming Events | | January 25 at 2 pm ET
How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS | | | | | | | Digital Marketing Job of the Day Marketing Manager Amplus Professional Staffing, Burlington, MA, USA, | | | | | | |
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