SEJ Today: Google Updates Article Structured Data Guidance

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Brought to you by: Wednesday, January 4, 2023 News, SEO Google Updates Article Structured Data Guidance By Roger Montti Google updated the documentation for the Article structured data which supports Article, NewsArticle and BlogPosting Schema types. The updated guidelines affects the headline property to make it conform with the guidance on title elements and title links. The article structured data may be one of the most popular structured data types in use because so much content is in the form of many different kinds of articles. Using the structured data correctly is important because it may make the webpage eligible for a rich result. The Article structured data and its variants (NewsArticle and BlogPosting) allow publishers to structure a variety of webpage information. Keep Reading... Search Engine Journal [Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. Download SEJ Media Kit Digital Experience, Local Search 18 Online Review Stats Every Marketer Should Know By Jon Clark Online reviews are an unavoidable part of doing business in today's digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a small mom-and-pop restaurant, a computer software company, or a chain of coffee shops, your customers are likely to look for you online. That means one of the first things they'll do is look for online reviews about your business. Of course, positive reviews help you to create a trusted brand, which people are more likely to purchase from. However, how you respond to negative reviews also says much about your business. Read Now... SEO Keyword Mapping: A Beginner's Guide By Viola Eva Keyword mapping will help you not only identify your keyword phrases but also determine where they should go on your website. In this piece, we'll guide you through mapping out your keywords and implementing a strategy to ensure your pages are deemed relevant to search engines. There are several benefits to keyword mapping. First is that it organizes your content effectively, which not only aids in Google's understanding of how relevant this U.R.L. is for a search query but also makes it easier for your content creators to write and easier for readers to understand. Read Now... SEJ Webinar How To Supercharge Your Keyword Research With Powerful Topic Clustering By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. Register Now Social Media, Social Strategy How To Create A Social Media Strategy In 9 Steps By Brian Frederick It may sound like hyperbole, but few things have changed the world as much as social media. Sure, the wheel, gunpowder, and the airplane played important roles in shaping the course of history, but did any of them allow you to chat with your friend on the other side of the world in real-time Facebook Messenger? Or easily share photos of your sister's birthday party with your cousins via Instagram? And none of them gave you the opportunity to interact with celebrities as Twitter does. It's no surprise social networking has become such a ubiquitous part of modern life. And it's also no surprise that it's become such an essential part of marketing in the modern world. From the biggest global brands to the mom-and-pop down the street, no marketing strategy is complete without a social media component. But developing an effective social media marketing strategy can be tricky – particularly as platforms evolve and popularity waxes and wanes. Read Now... News, YouTube YouTube Predicts What Will Go Viral In 2023 By Matt G. Southern On the latest episode of YouTube's official trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023. Read Now... SEJ Webinar [Webinar] How To Supercharge Your Keyword Research With Powerful Topic Clustering By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. Register Now Instagram, News Instagram Chief Lists Top 3 Priorities For 2023 By Matt G. Southern Instagram Chief Adam Mosseri lists his top priorities for 2023, which focus on amplifying content distribution and making new connections. Read Now... LinkedIn, News LinkedIn Announces 7 Updates Coming In 2023 By Matt G. Southern LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics. Read Now... News, WordPress WordPress Popup Maker Vulnerability Affects Up To +700,000 Sites By Roger Montti The U.S. government National Vulnerability Database issued an advisory about a Stored Cross-Site Scripting vulnerability in the popular Popup Maker plugin for WordPress. Read Now... Ebook SEO Trends 2023 Download Now... Upcoming Events January 25 at 2 pm ET How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS Register Now Digital Marketing Job of the Day Brand Marketing Manager Sayn Beauty,   Doral, FL, USA, Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter.  Daily fatigue? Change your email frequency.  How can we make the newsletter even more awesome? Tell us now... 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