  | | | | Brought to you by:  | | | | | Friday, March 24, 2023 |  News, Tools By Matt G. Southern OpenAI announced the introduction of plugin support for ChatGPT. This development aims to enhance the language model's capabilities, allowing it to access up-to-date information, perform computations, and use third-party services. OpenAI plans to gradually roll out plugins and study their real-world use, impact, and potential challenges. Plugins have been anticipated by users and developers alike as they unlock a wide range of use cases for ChatGPT. Language models have limitations, relying solely on their training data for information. | | | | | SEJ Reader Survey By Search Engine Journal To do our best for you, our readers, we need to know more about you and what you want from SEJ! How can we help you excel in your career?
Take our Reader Survey, tell us about you, why you read SEJ, and what more you'd like to see from us. It takes less than 9 minutes and you'll get entered to win one of five $100 Amazon gift cards!
Survey closes 3/22/2023. | | | | | Ask an SEO By Tony Wright Contrary to what some SEO pros tell you, more content is not always better. Deciding what content to keep, which content to modify, and which content to throw away is an important consideration as content is the backbone of any website and is essential for driving traffic, engagement, and conversions. However, not all content is created equal, and outdated, irrelevant, or underperforming content can hinder a website's success. Cleaning up your website's content is crucial for maintaining a high-quality site. By conducting a content audit, prioritizing your content, and deciding whether to keep, update, or remove the content, you can effectively clean up your site without negatively impacting your rankings. Remember to monitor your rankings and be patient as your site adjust. | | | News, TikTok By Matt G. Southern Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok's ties to China. | | | | | Webinar By Search Engine Journal Wondering how you can get your ecommerce products directly in front of targeted, high-intent customers? Google Shopping.
Learn 5 ways to improve the ROAS of your Google Shopping Ads, whether you're new to the platform or looking to optimize existing campaigns. | | | | SEO By Roger Montti Google has just released Bard, its answer to ChatG.P.T., and users are getting to know it to see how it compares to OpenAI's ChatG.P.T. The name 'Bard' is purely marketing-driven, as there are no algorithms named Bard, but we do know that the chatbot is powered by LaMDA. Bard is an experimental Google chatbot powered by the LaMDA large language model. It's a generative A.I. that accepts prompts and performs text-based tasks like providing answers and summaries and creating various forms of content. | | | News, SEO By Roger Montti Mozilla announced the founding of an open source initiative for developing AI that puts transparency, accountability and trustworthiness at the forefront of the open source AI products they will build to challenge Microsoft, OpenAI and Google. | | | | Webinar By Search Engine Journal Wondering how you can get your ecommerce products directly in front of targeted, high-intent customers? Google Shopping.
Learn 5 ways to improve the ROAS of your Google Shopping Ads, whether you're new to the platform or looking to optimize existing campaigns. | | | | SEO, SEO Strategy By Greg Jarboe It may take more than 4 years to know the full impact of Google's Bard A.I. or the new A.I.-powered Bing search engine. So, S.E.O. professionals would be well advised to "Keep Calm and Carry On." That means I can confidently share 10 strategic insights, bits of critical data, pieces of tactical advice, or search trends that will impact S.E.O. in 2023 and beyond without losing too much sleep over the fact that 30% of them may not be relevant a year from now. To improve your content's E.E.A.T., someone with first-hand life experience on the topic should produce it. If you can't convince someone with experience to produce this content in-house, you need to find a freelance writer – or content creator – who has used your product or service, visited a place, or influenced brand purchases. | | | News, Social Media, TikTok By Kristi Hines TikTok C.E.O. Shou Chew will testify in a hearing before the U.S. House Committee on Energy and Commerce this Thursday, March 23, at 10:00 a.m. ET. As C.E.O., Chew is responsible for TikTok's business operations and strategic decisions. The "TikTok: How Congress Can Safeguard American Data Privacy and Protect Children from Online Harms" hearing will be streamed live on the Energy and Commerce Committee's website. According to written testimony submitted by Chew, the hearing will focus on TikTok's alleged commitment to transparency, teen safety, consumer privacy, and data security. It also appears to broach the topic of misconceptions about the platform, such as its connection to the Chinese government through its parent company, ByteDance. | | | News, Tools By Matt G. Southern Opera introduces AI-powered features, enhancing desktop browsing with AI Prompts, ChatGPT, ChatSonic, and plans for a browser AI engine. | | | | | | | | Upcoming Events | | March 29 at 12 pm ET
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain | | | | | | April 5 at 2 pm ET
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy Topic: SEO | Sponsor: Pi Datametrics | | | | | | April 19 at 2 pm ET
2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor | | | | | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | | | | Digital Marketing Job of the Day Senior SEO Editorial Lead Search Engine Journal, 100% Remote | | | | | | |
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