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| Friday, March 31, 2023 |
 PPC By Ben Steele Many charities and nonprofits with tight budgets don't consider digital marketing. It takes a lot of time and money, and you might consider your efforts "too local" to investigate the possibilities. But local nonprofits, like local businesses, can benefit greatly from PPC ad campaigns and SEO. Google offers grants to certain organizations that qualify to take care of the budget concern. It also provides helpful tutorial videos. Google Ad Grants is a program in which Google offers qualifying charities and nonprofits a monthly grant budget to run ad campaigns. You can then run ads to help raise awareness, fundraise, and attract volunteers to your organization. |
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| Sponsored By Moz Join us to explore the Future of SEO at MozCon this August in Seattle. Super Early Bird tickets are going fast. Get the lowest price by Mar. 31! |
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| SEJ Show, SEO, Technical SEO By Loren Baker Would you love it if every page you publish would get indexed instantly? IndexNow helps you inform search engines when you have new or updated content instead of waiting for the next crawl. Now, you can control when Bing, Yandex – and soon, Google – discover content changes. Fabrice Canel works on the most exciting team at Microsoft: The Bing team. Each day hundreds of billions of new pages appear on the web, and hundreds of billions of previously-existing pages are updated with new content. Indexing and crawling the web is a large-scale distributed task that requires speed, precision, and comprehensiveness. With over 24 years of experience at Microsoft, this is what he enjoys doing. Have questions? Ask below |
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| News, PPC By Matt G. Southern Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. |
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| Webinar By Search Engine Journal How can you keep your SEO strategy ranking ahead of your competitors? Come learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.
You'll walk away knowing how to:
1. Identify your seasonal trends and how to plan for them.
2.Report on and optimize your share of voice.
3.Maximize SERP feature opportunities, most notably Popular Products.
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| Web Dev SEO, WordPress By Vahan Petrosyan WordPress action hooks and filters are key features in WordPress that allow developers to extend the functionality of the C.M.S. They provide a powerful way for developers to extend the functionality of WordPress and make custom changes to their sites. Plugins are often aimed at solving a wide variety of tasks and may often not be designed specifically to fulfill your specific needs. The ease with which you can modify WordPress core is one of its most beautiful aspects – and you can alter it with a few lines of code. |
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| Display Ads, News, Paid Media, PPC, Video Advertising By Kristi Hines In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety Report. The Ads Transparency Center, rolling out to users worldwide over the next few weeks, offers a searchable database of all advertisements on Google Search, YouTube, and Display. Like ads transparency efforts from its peers in Big Tech, Google aims to ensure that users are well-informed about the ads they see. For instance, if you are interested in a product or service you saw in a Google Search ad, you can use the Ads Transparency Center to learn more about the brand before visiting its website. |
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| Webinar By Search Engine Journal How can you keep your SEO strategy ranking ahead of your competitors? Come learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.
You'll walk away knowing how to:
1. Identify your seasonal trends and how to plan for them.
2.Report on and optimize your share of voice.
3.Maximize SERP feature opportunities, most notably Popular Products.
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| News, SEO By Matt G. Southern Google's Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends. |
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| News, PPC By Matt G. Southern Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. |
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| News, SEO By Matt G. Southern Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects. |
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Upcoming Events | | April 5 at 2 pm ET
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy Topic: SEO | Sponsor: Pi Datametrics | | | | | | April 19 at 2 pm ET
2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor | | | | | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | |
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Digital Marketing Job of the Day Senior SEO Editorial Lead Search Engine Journal, 100% Remote |
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