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SEJ Today: Google Bard

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Thursday, March 23, 2023

SEO

Google Bard: Everything You Need To Know

By Roger Montti

Google has just released Bard, its answer to ChatGPT, and users are getting to know it to see how it compares to OpenAI's artificial intelligence-powered chatbot.

The name 'Bard' is purely marketing-driven, as there are no algorithms named Bard, but we do know that the chatbot is powered by LaMDA.

Here is everything we know about Bard so far and some interesting research that may offer an idea of the kind of algorithms that may power Bard.

Bard is an experimental Google chatbot that is powered by the LaMDA large language model.

It's a generative AI that accepts prompts and performs text-based tasks like providing answers and summaries and creating various forms of content.

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News, SEO

Mozilla Open Source AI To Challenge ChatGPT & Bard

By Roger Montti

Mozilla announced the founding of an open source initiative for developing AI that puts transparency, accountability and trustworthiness at the forefront of the open source AI products they will build to challenge Microsoft, OpenAI and Google.

SEO, SEO Strategy

10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond

By Greg Jarboe

It may take more than 4 years to know the full impact of Google's Bard A.I. or the new A.I.-powered Bing search engine.

So, S.E.O. professionals would be well advised to "Keep Calm and Carry On."

That means I can confidently share 10 strategic insights, bits of critical data, pieces of tactical advice, or search trends that will impact S.E.O. in 2023 and beyond without losing too much sleep over the fact that 30% of them may not be relevant a year from now.

To improve your content's E.E.A.T., someone with first-hand life experience on the topic should produce it.

If you can't convince someone with experience to produce this content in-house, you need to find a freelance writer – or content creator – who has used your product or service, visited a place, or influenced brand purchases.

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News, Social Media, TikTok

TikTok CEO To Testify In Hearing On Data Privacy And Online Harm Reduction

By Kristi Hines

TikTok C.E.O. Shou Chew will testify in a hearing before the U.S. House Committee on Energy and Commerce this Thursday, March 23, at 10:00 a.m. ET.

As C.E.O., Chew is responsible for TikTok's business operations and strategic decisions.

The "TikTok: How Congress Can Safeguard American Data Privacy and Protect Children from Online Harms" hearing will be streamed live on the Energy and Commerce Committee's website.

According to written testimony submitted by Chew, the hearing will focus on TikTok's alleged commitment to transparency, teen safety, consumer privacy, and data security.

It also appears to broach the topic of misconceptions about the platform, such as its connection to the Chinese government through its parent company, ByteDance.

News, Tools

Opera Introduces AI-Powered Features In Desktop Browsers

By Matt G. Southern

Opera introduces AI-powered features, enhancing desktop browsing with AI Prompts, ChatGPT, ChatSonic, and plans for a browser AI engine.

Webinar

[Webinar] Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit

By Search Engine Journal

In this webinar, we'll cover the dos and don'ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI.

SEO, Tools

GPT-4: How Is It Different From GPT-3.5?

By Vincent Terrasi

G.P.T.-4 is 10 times more advanced than its predecessor, G.P.T.-3.5. This enhancement enables the model to better understand context and distinguish nuances, resulting in more accurate and coherent responses.

G.P.T.-4, the latest version of ChatG.P.T., OpenA.I's. language model, is a breakthrough in artificial intelligence (A.I.) technology that has revolutionized how we communicate with machines.

ChatG.P.T's. multimodal capabilities enable it to process text, images, and videos, making it an incredibly versatile tool for marketers, businesses, and individuals alike.

News, PPC

Microsoft Introduces Category-Based Targeting For Search Ads

By Matt G. Southern

Microsoft's new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.

News, TikTok

TikTok Updated Community Guidelines To Include AI Content

By Kristi Hines

TikTok has updated its Community Guidelines, which will go into effect on April 21, 2023. The updated guidelines introduce TikTok's Community Principles. These principles guide content moderation to uphold human rights and international legal frameworks.

TikTok worked with over 100 organizations globally, including the U.S. Content Advisory Council, to strengthen its rules to address new threats and reduce potential user harm.

Key changes to Community Guidelines apply to synthetic media, tribes, and civic and election integrity.

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