| | | | Brought to you by: | | | | | Thursday, March 23, 2023 | SEO By Roger Montti Google has just released Bard, its answer to ChatGPT, and users are getting to know it to see how it compares to OpenAI's artificial intelligence-powered chatbot. The name 'Bard' is purely marketing-driven, as there are no algorithms named Bard, but we do know that the chatbot is powered by LaMDA. Here is everything we know about Bard so far and some interesting research that may offer an idea of the kind of algorithms that may power Bard. Bard is an experimental Google chatbot that is powered by the LaMDA large language model. It's a generative AI that accepts prompts and performs text-based tasks like providing answers and summaries and creating various forms of content. | | | | | SEJ Reader Survey By Search Engine Journal To do our best for you, our readers, we need to know more about you and what you want from SEJ! How can we help you excel in your career?
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Survey closes 3/22/2023. | | | | | News, SEO By Roger Montti Mozilla announced the founding of an open source initiative for developing AI that puts transparency, accountability and trustworthiness at the forefront of the open source AI products they will build to challenge Microsoft, OpenAI and Google. | | | SEO, SEO Strategy By Greg Jarboe It may take more than 4 years to know the full impact of Google's Bard A.I. or the new A.I.-powered Bing search engine. So, S.E.O. professionals would be well advised to "Keep Calm and Carry On." That means I can confidently share 10 strategic insights, bits of critical data, pieces of tactical advice, or search trends that will impact S.E.O. in 2023 and beyond without losing too much sleep over the fact that 30% of them may not be relevant a year from now. To improve your content's E.E.A.T., someone with first-hand life experience on the topic should produce it. If you can't convince someone with experience to produce this content in-house, you need to find a freelance writer – or content creator – who has used your product or service, visited a place, or influenced brand purchases. | | | | | Sponsored By SEMRUSH Inform your content marketing strategy with reliable up-to-date data. | | | | News, Social Media, TikTok By Kristi Hines TikTok C.E.O. Shou Chew will testify in a hearing before the U.S. House Committee on Energy and Commerce this Thursday, March 23, at 10:00 a.m. ET. As C.E.O., Chew is responsible for TikTok's business operations and strategic decisions. The "TikTok: How Congress Can Safeguard American Data Privacy and Protect Children from Online Harms" hearing will be streamed live on the Energy and Commerce Committee's website. According to written testimony submitted by Chew, the hearing will focus on TikTok's alleged commitment to transparency, teen safety, consumer privacy, and data security. It also appears to broach the topic of misconceptions about the platform, such as its connection to the Chinese government through its parent company, ByteDance. | | | News, Tools By Matt G. Southern Opera introduces AI-powered features, enhancing desktop browsing with AI Prompts, ChatGPT, ChatSonic, and plans for a browser AI engine. | | | | Webinar By Search Engine Journal In this webinar, we'll cover the dos and don'ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI. | | | | SEO, Tools By Vincent Terrasi G.P.T.-4 is 10 times more advanced than its predecessor, G.P.T.-3.5. This enhancement enables the model to better understand context and distinguish nuances, resulting in more accurate and coherent responses. G.P.T.-4, the latest version of ChatG.P.T., OpenA.I's. language model, is a breakthrough in artificial intelligence (A.I.) technology that has revolutionized how we communicate with machines. ChatG.P.T's. multimodal capabilities enable it to process text, images, and videos, making it an incredibly versatile tool for marketers, businesses, and individuals alike. | | | News, PPC By Matt G. Southern Microsoft's new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. | | | News, TikTok By Kristi Hines TikTok has updated its Community Guidelines, which will go into effect on April 21, 2023. The updated guidelines introduce TikTok's Community Principles. These principles guide content moderation to uphold human rights and international legal frameworks. TikTok worked with over 100 organizations globally, including the U.S. Content Advisory Council, to strengthen its rules to address new threats and reduce potential user harm. Key changes to Community Guidelines apply to synthetic media, tribes, and civic and election integrity. | | | | | | | | Upcoming Events | | March 29 at 12 pm ET
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