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November 7, 2023, Tuesday Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer Ginny Marvin As AI advances, digital marketers are rethinking old processes to improve ROI. Sponsored Outsmart the competition with Moz Pro🚀 Analyze your top competitors' websites and build an actionable plan to outrank them using Moz's Competitive Research Suite. Get Started For Free! PPC Google Ads Rolls Out Generative AI Features To Performance Max Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale. Ecommerce Google’s Holiday 100 Guide Reveals Top Trending Gift Searches Google unveils holiday shopping features including a deals hub and gift idea list based on trending searches. PPC Microsoft Ads Announces New Bid Strategies For Audience Ads Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance. Generative AI OpenAI Introduces GPT-4 Turbo, Custom GPTs, Assistants API, And More Dive deeper into the biggest announcements made at OpenAI DevDay, including a new way to customize your ChatGPT experience with custom GPTs. Webinar [Webinar] 2023 Survey Review: State of Marketing Data Standards In The AI Era By Search Engine Journal Join us on November 8th to learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture campaign data, as well as how you can implement these findings in your campaigns. Register Now Careers LinkedIn Report: Hiring Still Slow & Career Confidence Wanes LinkedIn Global Talent Trends report shows year over year hiring trends remain low but improving. Employee career confidence sentiment needs a boost Generative AI Live Blog: OpenAI DevDay Keynote With Sam Altman From San Francisco Join us as we live blog Sam Altman's keynote at OpenAI DevDay, bringing you the biggest announcements from San Francisco. Social Media The Top 11 Social Media Sites & Platforms Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences. PPC Customer Scoring For Agencies: How To SQL Your PPC Customers Discover the power of SQLing your PPC customers for agency success. Webinar 2023 Survey Review: State Of Marketing Data Standards In The AI Era  Wednesday, November 8 at 2 pm ET Save My Spot Webinar Emergency SEO: How To Recover When SERP Rankings Suddenly Drop  Wednesday, November 15 at 2 pm ET Save My Spot Webinar SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend  Wednesday, December 6 at 2 pm ET Save My Spot Webinar How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters Watch On Demand Webinar Learn What Today's Marketing Data Standards Mean For Your Strategy By Search Engine Journal Join us on November 8th to learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture campaign data, as well as how you can implement these findings in your campaigns. Register Now Podcast Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast] Listen Podcast SEO & Site Migrations: Common Pitfalls To Avoid [Podcast] Listen Sponsored Google Analytics 4: From How To Get Started To Pro Tracking By CallRail Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4's features…all in one place. Get The Rundown Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4's features…all in one place. Download now Latest Trends Shaping Search SEO Social Media Content PPC Linkedin Local Digital Generative AI Ecommerce YouTube The SEJ Experience: Connect, Learn, Advertise Let's Connect LinkedIn | Facebook | X Meet our Writers Contact an Editor | Meet the Team Advertising Meet Our Audience | Let's Talk About Search Engine Journal Educating and empowering the SEO community by providing the freshest news and latest best practices via the industry's smartest practitioners. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house. SEJ is owned by Alpha Brand Media. View in Browser