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November 14, 2023, Tuesday Brought to you by Google On Topical Authority: Don’t Worry About It Roger Montti Google's John Mueller on what to do about Topical Authority Sponsored Access Daily Marketing Analytics In An Instant Discover daily traffic data from Semrush. Trends. Measure the results of rival campaigns, pinpoint peak traffic days, and uncover key seasonal trends. Get Started Generative AI Google Proposes A Globalist Approach To AI Regulation Google's Opportunity Agenda proposes a globalist approach to AI regulation that doesn't harm innovation SEO The Hybrid Human-AI Strategy In The Era Of Google SGE Learn why the delicate dance between technology and emotion is the key to content that truly resonates, especially now in the era of Google SGE. SEO Google Announces New Structured Data For Educational Videos Google introduces structured data markup for educational videos to enhance search and provide users more relevant results. Generative AI Google Takes Legal Action Against AI Scammers & Copyright Fraud Google sues to stop AI and copyright scammers exploiting users and businesses. PPC Microsoft Advertising Updates: More Emails About Non-Compliant Ads Microsoft Advertising is sending increased policy violation email alerts to inform customers faster when ads or keywords are disapproved. Generative AI List Of 16 GPT SEO AI Tools Publicly Available Right Now Check out these 16 AI SEO tools that are created by SEOs and publicly shared right now Local Search Using Local Business Partnerships And Collaborations To Build Authority And Visibility Discover the impact of strategic local partnerships for skyrocketing visibility and online authority in your area. SEJ Show Beyond Bard: A Conversation With Google's Yury Pinsky on AI & the Future of SEO Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps […] Webinar Emergency SEO: How To Recover When SERP Rankings Suddenly Drop  Wednesday, November 15 at 2 pm ET Save My Spot Webinar SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend  Wednesday, December 6 at 2 pm ET Save My Spot Webinar How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters Watch On Demand Webinar Trends In Paid Search: Navigating The Digital Landscape In 2024 Watch On Demand Sponsored How To Find The Best SEO Keywords That Win The Customer Over (& Why It's Important) By Brian Gareth Craft the perfect SEO strategy with expert keyword research tips. Learn how to get more customers, boost search rankings & more. Read More Podcast Beyond Bard: A Conversation With Google's Yury Pinsky on AI & the Future of SEO Listen Podcast Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast] Listen Sponsored Google Analytics 4: From How To Get Started To Pro Tracking By CallRail Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4's features…all in one place. Get The Rundown Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4's features…all in one place. Download now Latest Trends Shaping Search SEO Social Media Content PPC Linkedin Local Digital Generative AI Ecommerce YouTube The SEJ Experience: Connect, Learn, Advertise Let's Connect LinkedIn | Facebook | X Meet our Writers Contact an Editor | Meet the Team Advertising Meet Our Audience | Let's Talk About Search Engine Journal Educating and empowering the SEO community by providing the freshest news and latest best practices via the industry's smartest practitioners. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house. SEJ is owned by Alpha Brand Media. View in Browser