Get the latest SEO, PPC, content marketing, and social media news delivered daily.

December 15, 2023, Friday Brought to you by Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing Navah Hopkins Uncover the nuances of setting up impactful studies, avoid common pitfalls, and decipher the delicate balance between big data trends and in-depth analysis. Sponsored The Easy Way To Create Content That Drives Traffic Find out how to create high-ranking content 12x faster—try ContentShake AI. Combine ChatGPT's capabilities with Semrush's powerful SEO data. Try It Now For Free Digital Marketing What Is First-Party Data And How Do You Use It? Unlock the power of first-party data by discovering what it is, how to collect it, and how to use it in your marketing strategy. Video Advertising Unlock Global Reach With Microsoft Video Advertising And Netflix Discover Microsoft's strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix's ad-supported subscription plan. Social Media 12 Social Media Experts Offer Their Predictions For 2024 Glimpse the future of social media marketing in 2024! Learn from 12 experts on trends, AI integration, and strategies shaping the evolving digital landscape. PPC Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms. International Search Baidu Ranking Factors for 2024: A Comprehensive Data Study Learn the keys to success in China's search engine realm, adapting strategies for current and future algorithmic advancements. Local Search Google Maps: New Location Data Controls & Ability To Delete Visits Google Maps introduces new privacy features, including on-device Timeline storage and new controls over location history. Find out how these changes could affect advertisers. YouTube Google Ads: New Multi-Format Ads For Video Reach Campaigns New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM. SEO Key 2024 Trends To Help You Embrace The Next Era Of SEO Position yourself for SEO success in the coming year! Explore best practices, insights, and tips from 21 industry experts in our latest SEO Trends ebook. Webinar Emergency SEO: How To Recover When SERP Rankings Suddenly Drop Watch On Demand Webinar 2023 Survey Review: State Of Marketing Data Standards In The AI Era Watch On Demand Podcast PPC Strategies For 2024: Insights From Over 16,000 Businesses Listen Podcast How To Secure And Defend Your SEO Budget For Executive Buy-In Listen Ebook SEO Trends 2024 By Search Engine Journal If you're looking for ways to level up your SEO strategy and prepare for the year ahead, our SEO Trends 2024 ebook is the ultimate authoritative resource. Download now If you're looking for ways to level up your SEO strategy and prepare for the year ahead, our SEO Trends 2024 ebook is the ultimate authoritative resource. Download Now Latest Trends Shaping Search SEO Social Media Content PPC Linkedin Local Digital Generative AI Ecommerce YouTube The SEJ Experience: Connect, Learn, Advertise Let's Connect LinkedIn | Facebook | X Meet our Writers Contact an Editor | Meet the Team Advertising Meet Our Audience | Let's Talk About Search Engine Journal Educating and empowering the SEO community by providing the freshest news and latest best practices via the industry's smartest practitioners. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house. SEJ is owned by Alpha Brand Media. View in Browser