Retail has undergone tremendous changes in the past couple of years. Shorter attention spans and a surge in online demand have redefined the expectations of customers and brands alike.
Omnichannel marketing has burst onto the scene, becoming the new enchanting formula for retailers like Nike, Asos, and Starbucks.
With an omnichannel marketing strategy, you can:
✅ Improve customer experience
✅ Unveil insights into customer behavior
✅ Connect brand experiences across channels
We've put together a 7-step guide with the most essential steps to optimize your omnichannel marketing and enrich your customer journey in the process.👇
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