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January 12, 2024, Friday Brought to you by Google Explains The Index, Follow Meta Tag Roger Montti Google's John Mueller explains how Google treats a meta robots tag that contains the index, follow directive Sponsored Save up to 30% during Moz's 20th Anniversary Sale! Celebrate 20 years of Moz and get the tools you need to set yourself up for SEO success! 🚀 Save up to 30% on Moz products & Academy courses. Sign Up Now! Local Search Adapting Your Digital Marketing Strategy To Local Events And Seasons Seamlessly blend community engagement with seasonal strategies for your business. Here's how to craft a local event digital marketing strategy with tips for E-E-A-T guidelines. Ecommerce Microsoft’s New AI Tools Let Anyone Create Retail Media Content Microsoft unveils new generative AI tools for retail media, enabling easy ad creation and omnichannel optimization. Ecommerce Microsoft AI Takes Retail Shopping To The Next Level Microsoft unveils new AI tools to bring retailers into the digital age. PPC Google Expands Sensitive Events Policy To Limit Exploitation Of Emergencies Google expands sensitive events policy to limit exploitation across more platforms. Paid Media Strategy Media Planning: 4 Tips For Planning Your Digital Media Mix Tailor campaigns for diverse industries, delivering bespoke digital solutions efficiently to save you time and streamline your process. Generative AI OpenAI Announces ChatGPT Team For The Workplace ChatGPT Team is the future of AI integration into the workspace as a tool for increasing employee productivity SEO Brave Launches Mistral-Powered CodeLLM In Search Results Brave Search launches CodeLLM, a programming assistant built on the Mistral AI model. SEO Google: Author Bylines Not A Ranking Factor Google clarifies author bylines don't directly influence search rankings, despite claims. Webinar 2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024 Watch On Demand Webinar SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend Watch On Demand Podcast Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown Listen Podcast PPC Strategies For 2024: Insights From Over 16,000 Businesses Listen Ebook SEO Trends 2024 By Search Engine Journal If you're looking for ways to level up your SEO strategy and prepare for the year ahead, our SEO Trends 2024 ebook is the ultimate authoritative resource. Download now If you're looking for ways to level up your SEO strategy and prepare for the year ahead, our SEO Trends 2024 ebook is the ultimate authoritative resource. Download Now Latest Trends Shaping Search SEO Social Media Content PPC Linkedin Local Digital Generative AI Ecommerce YouTube The SEJ Experience: Connect, Learn, Advertise Let's Connect LinkedIn | Facebook | X Meet our Writers Contact an Editor | Meet the Team Advertising Meet Our Audience | Let's Talk About Search Engine Journal Educating and empowering the SEO community by providing the freshest news and latest best practices via the industry's smartest practitioners. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house. SEJ is owned by Alpha Brand Media. View in Browser