| | | | | | | Thursday, January 5, 2023 | |  News, SEO By Matt G. Southern Microsoft is reportedly planning to update its Bing search engine to include artificial intelligence from OpenAI's ChatGPT chatbot, allowing it to answer search queries with complete sentences rather than providing a list of links. The new feature is expected to launch by the end of March and is intended to give Microsoft a competitive edge over Google, its main search rival. Microsoft will also look for a return on a $1 billion investment it made in OpenAI in 2019. It is currently unknown how Bing will integrate OpenAI's software. Here's everything we know about the partnership between Microsoft and OpenAI and how the software can potentially enhance the Bing search experience. | | | | Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. | | | | | | Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I define what a pillar page is, how it can help your S.E.O. efforts, and share some examples of pillar pages in action. So let's start by defining pillar pages. When providing a one-stop-shop for people to solve a myriad of related questions, wants, needs, and pain points, in a simple way, you can naturally gather external trust signals including links. Think about all of the repeated social listening opportunities to share your comprehensive pillar pages to your audience. With your pillar pages you are supplying, free, easy-to-access, share and promote content resources, perfect for link acquisition, brand building, and P.R. | | | | Digital Experience, Digital Strategy, Tools By Ilya Cherepakhin | | Few brands, like Google, have become commonplace words in our everyday language. Slack is one of the other few that has been awarded this honor. While one teammate googles tips to figure out a snag, another slacks with a heads up that the solution is in pursuit. For many, Slack has overtaken email as the dominant means of communication. And just like some wrestle with unmanageable email inboxes, many others are trying to tame their Slack. So here are 12 handy tips for making the best of Slack and leveraging it to enhance what you do across the rest of your suite of programs. | | | | SEJ Webinar By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. | | | | Social Media, Twitter By Dan Taylor | | When building your brand's reputation, you need to think carefully about how you want to present your business online. What you say and how you say it can impact how your brand is perceived, so it's important to post what reflects your unique values. Twitter is an effective marketing tool for building exposure for your business and tailoring your brand reputation, and can even increase your Google search visibility when used in the right way. In essence, the trick to successful tweeting is connecting with your followers on a human level while depicting your brand the way you want. You might not always go viral, but you'll build an engaging online presence that will bring your followers back for more. | | | | Facebook, News By Matt G. Southern | | Meta has been fined a total of $414 million by the Irish Data Protection Commission for violating EU privacy laws. | | | | SEJ Webinar By Search Engine Journal Join us and Dave Snyder, CEO and Founder at CopyPress as he talks through how this method can help you rank higher. | | | | Digital Experience, Local Search By Jon Clark | | Online reviews are an unavoidable part of doing business in today's digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a small mom-and-pop restaurant, a computer software company, or a chain of coffee shops, your customers are likely to look for you online. That means one of the first things they'll do is look for online reviews about your business. Of course, positive reviews help you to create a trusted brand, which people are more likely to purchase from. However, how you respond to negative reviews also says much about your business. | | | | News, SEO By Roger Montti | | Google updated the documentation for the Article structured data which supports Article, NewsArticle and BlogPosting Schema types. | | | | | | Keyword mapping will help you not only identify your keyword phrases but also determine where they should go on your website. In this piece, we'll guide you through mapping out your keywords and implementing a strategy to ensure your pages are deemed relevant to search engines. There are several benefits to keyword mapping. First is that it organizes your content effectively, which not only aids in Google's understanding of how relevant this U.R.L. is for a search query but also makes it easier for your content creators to write and easier for readers to understand. | | | | | | | | Upcoming Events | January 25 at 2 pm ET
How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS | | | | |
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