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SEJ Today: The Top 5 SEO Software Suites For Agencies

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Monday, February 20, 2023

SEO, Tools

The Top 5 SEO Software Suites For Agencies

By Clark Boyd

Reliable SEO software suites help agencies plan campaigns, prove results, and demonstrate value to clients.

These technologies can provide technical insights, performance reports, and even assistance with content creation.

SaaS subscription costs can stack up and become difficult to manage, so it's vital to ensure you're using the best SEO software for your needs.

The following five options are some of the best on the market, each with its own strengths. This overview will help you evaluate the key features of each suite.

The phrase "SEO software suite" covers a lot of bases.

Search Engine Journal

[Lead Gen for 2023] Feed Your Pipeline With Qualified Prospects

By SHOPSEJ

Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers.

News, SEO

Google: Don't Use 403/404 Error Responses For Rate Limiting Googlebot

By Roger Montti

Google published guidance on how to properly reduce Googlebot's crawl rate due to an increase in erroneous use of 403/404 response codes, which could have a negative impact on websites.

News, SEO

Four Takeaways from Google's Updated Link Guidance

By Roger Montti

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML.

Webinar

5 Ways To Combine SEO & PPC For More Effective Marketing ROI

By Search Engine Journal

Join this webinar as Ryan Maloney, Manager of SEO Success at Conductor, and Alice Tonks, Paid Search Customer Success Manager at Adthena, walk you through five ways you can effectively leverage both paid and organic search to grow your business.

News, WordPress

WordPress Vulnerability: ShortPixel Enable Media Replace Plugin

By Roger Montti

National Vulnerability Database published a vulnerability advisory about the ShortPixel Enable Media Replace WordPress plugin used by over 600,000 websites. A high severity vulnerability was discovered that could allow an attacker to upload arbitrary files.

SEO Strategy

Building An Integrated Search Strategy

By Gerald Murphy

Search marketers need to transform.

Looking at all your audiences and connecting them to relevant search engines, not just Google, truly allows digital marketers to transform.

Every search engine is different. Different in results, by modes of search and keyword intent (i.e. what keywords we use on each search engine).

It is not possible to duplicate what you are doing on Google and think it will work on YouTube and/or Amazon (or any other search engine for that matter).

If your company is currently only doing SEO, review Amazon and YouTube performance on Google. This is the easiest way to start getting teams to think and get them to understand that each engine is different.

Understanding Amazon performance on Google at a keyword level, can add another dimension to keyword intent.

Categorize your keywords into the four stages of the buyer's journey: Awareness, consideration, decision, and inspiration. This will help you align your keywords by search engine too.

Sponsored

How To Keep Your Job Safe From ChatGPT & AI

By Ad World

With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won't.

News, Tools

Google Analytics: New Features For Managing Large Data Sets

By Matt G. Southern

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls.

News, TikTok

TikTok Launches 5-Day Trivia Event With Cash Prizes

By Matt G. Southern

TikTok is running a free-to-play trivia event where participants can win cash prizes over the course of five days.

LinkedIn, News

LinkedIn: Top 10 In-Demand Skills In 2023

By Matt G. Southern

Learn the most in-demand skills for 2023, according to LinkedIn's annual report, featuring both soft and hard skills.

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Upcoming Events

February 22 at 2 pm ET

5 Ways To Combine SEO & PPC For More Effective Marketing ROI

Topic: Agency Marketing | Sponsor: Conductor

February 23 at 10 am ET

Q&A With Google’s Martin Splitt – Semantic HTML, Search & Google Search Console

Topic: SEO | Sponsor: SEJ-Google

March 1 at 2 pm ET

Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media

Topic: PPC | Sponsor: Divvy

March 15 at 2 pm ET

Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building

Topic: SEO | Sponsor: CopyPress

Digital Marketing Job of the Day

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