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GSC: Analyzing Traffic Drops

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Thursday, March 30, 2023

News, SEO

Google Search Console Tutorial: Analyzing Traffic Drops

By Matt G. Southern

In a YouTube video, Google's Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic.

The timing of this informative guide is perfect, as Google just wrapped up its March 2023 core algorithm update. Many people are now evaluating its impact on their websites.

If you're trying to figure out how the update has affected your site, the Search Console Performance report is an excellent starting point.

Waisberg demonstrates how, when combined with Google Trends, the Search Console Performance report can help you investigate shifts in traffic patterns.

There can be several reasons for a drop in organic traffic. Waisberg highlights these main causes:

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News, PPC

Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience

By Matt G. Southern

Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers.

Web Dev SEO, WordPress

How to Use WordPress Hooks To Improve Technical SEO

By Vahan Petrosyan

WordPress action hooks and filters are key features in WordPress that allow developers to extend the functionality of the C.M.S.

They provide a powerful way for developers to extend the functionality of WordPress and make custom changes to their sites.

Plugins are often aimed at solving a wide variety of tasks and may often not be designed specifically to fulfill your specific needs.

The ease with which you can modify WordPress core is one of its most beautiful aspects – and you can alter it with a few lines of code.

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Display Ads, News, Paid Media, PPC, Video Advertising

Google Announces The Ads Transparency Center And 2022 Ads Safety Report

By Kristi Hines

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety Report.

The Ads Transparency Center, rolling out to users worldwide over the next few weeks, offers a searchable database of all advertisements on Google Search, YouTube, and Display.

Like ads transparency efforts from its peers in Big Tech, Google aims to ensure that users are well-informed about the ads they see. For instance, if you are interested in a product or service you saw in a Google Search ad, you can use the Ads Transparency Center to learn more about the brand before visiting its website.

News, PPC

Google Ads Update: Cross-Channel Conversion Credit Import

By Matt G. Southern

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.

Webinar

[Webinar] 5 tips to improve the ROI of your SEO strategy

By Search Engine Journal

How can you keep your SEO strategy ranking ahead of your competitors? Come learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.

You'll walk away knowing how to:

1. Identify your seasonal trends and how to plan for them.
2.Report on and optimize your share of voice.
3.Maximize SERP feature opportunities, most notably Popular Products.

News, SEO

New Google Search Advisory: Extreme Heat Alerts

By Matt G. Southern

Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects.

News, Paid Media

Microsoft Launches Third-Party Government Services Advertising Pilot Program

By Kristi Hines

Microsoft has launched a new pilot program allowing businesses authorized to provide select government services to use Microsoft Ads to reach customers. This creates new marketing opportunities for many local businesses that offer government services, such as auto titles and registrations.

The program begins today and is limited to the Microsoft Advertising Search Network and Microsoft Audience Network within the U.S.

This program would allow authorized third-party providers of select government services to reach Microsoft Search Network's audience of 120 million unique P.C. users who perform 7.6 billion searches monthly in the U.S., representing 38.1% of the P.C. market share. This audience typically spends 32% more than the average internet user.

News, WordPress

Yoast SEO Founders Invest in WordPress Accessibility Plugin

By Roger Montti

The founders of Yoast SEO plugin announced an investment in a WordPress accessibility plugin that scans and reports on accessibility issues and makes it easy to troubleshoot entire websites.

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