  | | | | Brought to you by:  | | | | | Wednesday, April 5, 2023 |  PPC By Frederick Vallaeys With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of automation helped with math in the form of bidding or pattern discovery in the form of targeting, the latest wave is focused on generating text, which can help with writing ads. But generative AI can do much more than simply suggest a few additional headlines for responsive search ads (RSAs), so here I'll share examples of how to use GPT to set up and optimize Google Ads. The most widely discussed way of trying GPT is through ChatGPT, which is accessible at chat.openai.com. But while this may be the quickest way to try generative AI, you'll probably want a more scalable solution once you start using it to build and optimize PPC campaigns. This is where add-ons for spreadsheets come in handy. | | | | | Sponsored By SEMRUSH Perfect your traffic acquisition strategy with competitor traffic insights: from traffic sources and most visited pages to audiences they target. | | | | | News, SEO By Matt G. Southern Google's John Mueller explains the search engine's approach to crawling iframes and provides SEO recommendations for iframe content visibility. | | | LinkedIn, News By Matt G. Southern LinkedIn announces new features, including Suggested Posts, tailored content, and advanced search tools. | | | | | Webinar By Search Engine Journal How can you keep your SEO strategy ranking ahead of your competitors? Come learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities.
You'll walk away knowing how to:
1. Identify your seasonal trends and how to plan for them.
2.Report on and optimize your share of voice.
3.Maximize SERP feature opportunities, most notably Popular Products.
| | | | News, Tools By Matt G. Southern Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. | | | News, Paid Media By Kristi Hines This spring, Microsoft announced the rollout of several features for Microsoft Advertising. Over the last year, Microsoft introduced vertical ad formats allowing advertisers in certain verticals to include the information consumers find most useful in ads. For example, ads in the search results below for physical therapists under doctors and clinics can be seen. | | No RSS items found. | SEO By Ludwig Makhyan ChatG.P.T's. release on November 30, 2022 led to a cascade of competition, including Bard and Bing, although the latter runs on OpenA.I's. technology. If you want to search for information, need help fixing bugs in your C.S.S., or want to create something as simple as a robots.txt file, chatbots may be able to help. They're also wonderful for topic ideation, allowing you to draft more interesting emails, newsletters, blog posts, and more. Each tool has its own strengths and weaknesses. It's clear that Bard lacks in its initial response, although it's quick and provides decent answers. Bard has a nice U.I., and I believe it has the answers. But I also think it has some "brain fog," or should we call it "bit fog?" | | | Content Creation, YouTube By Jessica Foster With so much traffic potential, it's no wonder that content creators flock to YouTube to get more eyes on their own content. And with S.E.O., optimizing a YouTube channel is now easier than ever. In this guide, I'll walk you through creating and optimizing your YouTube channel. Even a single video can blow up if the content is engaging and well-optimized (or, if you're lucky, just plain entertaining). The YouTube S.E.O. tips above will help you optimize your channel, research video tops, record your videos, optimize your content, and drive user engagement – the recipe to YouTube success. So, don't wait – record your video today and see what YouTube can do for your brand. | | | News, Tools By Matt G. Southern Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. | | | | | | | | Upcoming Events | | April 5 at 2 pm ET
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy Topic: SEO | Sponsor: Pi Datametrics | | | | | | April 12 at 2 pm ET
Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand Topic: SEO | Sponsor: iQuanti | | | | | | April 19 at 2 pm ET
2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor | | | | | | April 26 at 2 pm ET
3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC | | | | | | | Digital Marketing Job of the Day Senior SEO Editorial Lead Search Engine Journal, 100% Remote | | | | | | |
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