  | | | | Brought to you by:  | | | | | Monday, April 17, 2023 | Ah, weekends. For many of us, that's when we finally have time to think. And think. And think some more. I was thinking about how we interact with technology. Not only that, but how much that interaction has changed everything we do. The way we find information. The way we make plans. Hell, even the way we fall in love has been shaped and shifted by technology. Evolution is a heck of a thing. Naturally, my thoughts included this: How is generative AI going to change us next? Some might say that many of the tools and tech available to us have made us a bit less … patient than we used to be. My own Dad, for instance, loves to remind me that I'm part of what he calls "the instant gratification generation." But now that Generative AI chatbots have further simplified that instant access to nearly anything we want to know – with one answer, rather than a SERP, for instance – and the accuracy of that information is often, at best, dubious and unattributable … what happens next? How do our brains evolve from there? I have to wonder if this phenomenon will enter the chat (see what I did there?) on policy-setting around Generative AI – especially given global regulators’ cries of safety concerns. (Our very own Kristi Hines, by the way, wrote an excellent summary of these various global woes facing this technology here.) I could go on and on, but nobody has time for that. Not on a Monday morning, anyway. So, without further ado, here's a look at what else I've got for you today: Pensively yours, AZW  SEO By Roger Montti Podcasts offer a way to explore a wide range of SEO-related topics. Typical podcast subjects are search marketing news, strategies, career advancement, and personal growth. SEO is constantly evolving, with new algorithms and seismic changes, such as the front-end integration of AI. Podcasts offer the busy SEO professional an easy way to keep up with the latest news and trends and not be left behind. The following SEO podcasts were chosen for their helpfulness, their regular publishing schedule, and their focus on helping search marketers and agencies thrive. | | | | | Search Engine Journal By SEJ Survey Help shape the future of SEO! Share your insights for our annual State of SEO Survey. Plus, get a chance to win one of three $100 Amazon gift cards. | | | | | Content Trends, SEO By Ron Lieback It's no secret that brands have leveraged A.I. marketing for years and probably even limited the usage of A.I.-generated content. While Google has stated that A.I.-generated content meant to manipulate search results constitutes spam, it has also stated that the "appropriate use" of A.I. to assist content is not against its guidelines. As technology advances, the need to balance the impulse to supplement too much of our workflow with A.I. and to keep our writing organic will be difficult. Nevertheless, users and search engines prefer creative and organic content over A.I. | | | News, Tools By Matt G. Southern An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. | | | | | SEJ Survey By Search Engine Journal Help shape the future of SEO! Share your insights for our annual State of SEO Survey. Plus, get a chance to win one of three $100 Amazon gift cards | | | | | How did you like today's email? | | 1 2 3 4 | | | | News, TikTok By Kristi Hines The recently-introduced bipartisan legislature may give users and lawmakers alike a bit more than they bargained for. The Restricting the Emergence of Security Threats that Risk Information and Communications Technology (RESTRICT) Act would allow the U.S. Department of Commerce the power to review information and communications technology (I.C.T.) products and services used by Americans. If an I.C.T. product (like TikTok) with millions of U.S. users (150M, specifically) is made by an entity (ByteDance) tied to a country labeled as a foreign adversary (China) – it may fall under this 55-page bill, introduced by Sen. Mark Warner (D-VA). | | | News, PPC By Matt G. Southern Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights. | | | | SEJ Survey By Search Engine Journal Help shape the future of SEO! Share your insights for our annual State of SEO Survey. Plus, get a chance to win one of three $100 Amazon gift cards | | | | News, SEO By Roger Montti Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for certain cases. | | | Machine Learning, News, SEO By Roger Montti Databricks announced the release of the first open source instruction-tuned language model, called Dolly 2.0. It was trained using similar methodology as InstructGPT but with a claimed higher quality dataset that is 100% open source. | | | Machine Learning, SEO, Technical SEO By Ruth Everett Machine learning is a subset of artificial intelligence which enables systems to learn and improve without the need to be explicitly programmed. This is achieved by using large data sets that train the parameters in the model. Perhaps the most well-known examples of machine learning currently are ChatG.P.T. and BARD – and while this post won't be focusing on them, I decided to ask them both to explain to me what machine learning is. However, understanding how machine learning works in search (and in real life) can only work to your advantage as an S.E.O. pro – whether you're technical or not. In this comprehensive article, learn the types of machine learning and ethics associated with the technology, then take inspiration from seven machine learning examples that have had a great impact on our world. | | | | | | | | Upcoming Events | | April 19 at 2 pm ET
2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor | | | | | | April 26 at 2 pm ET
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