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November 2, 2023, Thursday Together with Has The Helpful Content Update Impacted SEO Content? Adam Riemer In this week's Ask An SEO, you can reference this guide as the "why" things should change when explaining the Helpful Content Update to non-SEOs. Sponsored Beware of Bad Marketing Bad SaaS marketing is everywhere. Take caution and remove your toxic "yes" agency that executes without a strategy. Book Cleanup Call SEO Google Updates Video Structured Data Guidance Google added new recommendations for the video structured data documentation SEO Google’s New ING TLD Domains Available ING top level domain opens the door to creatively targeting user intent, especially for local businesses News Google Fixes Discover Traffic Bug Caused By October Core Update Google resolves Discover traffic issue stemming from October core search update rollout. LinkedIn LinkedIn Reaches 1 Billion Members, Unveils AI Job Search Tools LinkedIn reaches one billion users and unveils an AI-powered Premium update to provide personalized career guidance. Webinar [Webinar] 2023 Survey Review: State of Marketing Data Standards In The AI Era By Search Engine Journal Join us on November 8th to learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture campaign data, as well as how you can implement these findings in your campaigns. Register Now SEO Google Helps Small Businesses Stand Out With New Search Label Google rolls out new search features and tools to help small businesses stand out and reach more customers this holiday shopping season. Local Search Data-Driven Decision Making To Optimize Local Digital Marketing Efforts Hop the data train and more easily navigate the digital marketing landscape to keep ahead of the competition and grow. Local Search How Local Businesses Can Rank For Popular Near Me Searches How can local businesses optimize for popular local search terms? One business did it with a creative name - here are some more practical ways. SEO Google Completes Switch To Mobile-First Indexing Google officially completes switch to mobile-first indexing after years-long transition. Webinar 2023 Survey Review: State Of Marketing Data Standards In The AI Era  Wednesday, November 8 at 2 pm ET Save My Spot Webinar Emergency SEO: How To Recover When SERP Rankings Suddenly Drop  Wednesday, November 15 at 2 pm ET Save My Spot Webinar SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend  Wednesday, December 6 at 2 pm ET Save My Spot Webinar Trends In Paid Search: Navigating The Digital Landscape In 2024 Watch On Demand Webinar Learn What Today's Marketing Data Standards Mean For Your Strategy By Search Engine Journal Join us on November 8th to learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture campaign data, as well as how you can implement these findings in your campaigns. Register Now Podcast Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast] Listen Podcast SEO & Site Migrations: Common Pitfalls To Avoid [Podcast] Listen Sponsored Google Analytics 4: From How To Get Started To Pro Tracking By CallRail Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4's features…all in one place. Get The Rundown Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4's features…all in one place. Download now Latest Trends Shaping Search SEO Social Media Content PPC Linkedin Local Digital Generative AI Ecommerce YouTube The SEJ Experience: Connect, Learn, Advertise Let's Connect LinkedIn | Facebook | X Meet our Writers Contact an Editor | Meet the Team Advertising Meet Our Audience | Let's Talk About Search Engine Journal Educating and empowering the SEO community by providing the freshest news and latest best practices via the industry's smartest practitioners. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house. SEJ is owned by Alpha Brand Media. View in Browser