  | | | | Brought to you by:  | | | | | Thursday, January 12, 2023 |  SEO, SEO Strategy By Aaron Beashel As an SEO pro, you've probably struggled to prove how your efforts impact bottom-line business metrics like customers & revenue. It's easy to install Google Analytics and see how many visitors you are getting from organic search, and if you set up Goal Tracking on form submissions, you can even measure the number of leads. But it's historically been much harder to get that same attribution data into your CRM and report on metrics like how many new sales opportunities were generated from SEO, how much pipeline, the number of new customers, etc. Fortunately, we can offer a solution. Continue reading to learn how you can attribute leads & customers to SEO in your company's CRM and run reports to prove the value your SEO efforts are generating (and hopefully secure some more budget). | | | | | Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. | | | | | Ask an SEO, Marketing Analytics By Tony Wright Before we look at the difference between goals and KPIs, we need to understand what a goal is and what a K.P.I. is. The problem here is that both of those terms can have different meanings based on the context of the discussion. Let's explore the various definitions and scenarios where goals and K.P.Is are used. It's important to understand what the words in our business mean. But sometimes, we come from different backgrounds where the words may mean different things to different people. The key to success is making sure everyone on your team is speaking the same language, and knows what K.P.I. or goal means when you say it. | | | Digital Advertising, Paid Media By Brooke Osmundson Paid media is any marketing effort that contains a paid placement. While paid media is often used interchangeably with the term cost-per-click (C.P.C.), it's important to note the differentiation. Paid media is used broadly to describe either a channel, tactic, or strategy within the digital landscape. It does not specify certain channels, or even necessary between search, social, or other awareness advertising. Paid media is a crucial component of any marketing strategy and can deliver fast results. However, you should not fully rely on paid media to drive sustainable growth by itself. Determining the appropriate paid media channels for your brand should be determined by your goals and where your target audience spends their time. Creating a holistic plan comprising of paid, earned, and owned media helps your company maximize reach with your customers and reduce marketing costs over time. | | | | | Sponsored By Conductor Create maximum impact when you download InMobi's Essential SKAN 4.0 Playbook | | | | News, Tools By Matt G. Southern OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. | | | News, SEO By Matt G. Southern Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. | | | | Sponsored By Ryan Bednar Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3. | | | | Social Media, YouTube By Ben Steele Can you make money hosting ads on your YouTube channel, like the Google AdSense program for websites? Yes, but the process is much more complicated. With Google AdSense for websites, you can get started with just a Google account, phone number, address, and website. Earning money directly from YouTube has a high barrier to entry. Once you're in the YouTube Partner program, you can link your AdSense account to YouTube within YouTube studio. If you don't currently have an AdSense account, you can sign up for one at this stage within YouTube. Finally, go through the password and authentication process, and select a Google account to connect AdSense to. Once you've followed all of these steps, you can place ads in your YouTube videos and start earning. | | | Content Marketing, Content Strategy By Chelsea Alves A content marketing funnel enables content marketers to visualize how to leverage existing content to attract potential customers and guide them through their journey until they reach the end goal. This end goal may include a sale, a demo, a download, or another type of conversion. Each stage of the funnel provides a purpose, such as attracting attention, generating high-quality leads, and closing conversions. A marketing funnel can provide brands with greater visibility into where they may have content gaps along the customer journey. Having a comprehensive and cohesive content strategy is critical for creating a rewarding buying experience. Keep your audience in mind with each piece of content you create. You'll also want to have a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. An effective content marketing funnel takes time, testing, and patience to perfect, but it's absolutely necessary to outshine your competitors and come out on top. | | | SEO By Brian Frederick Using artificial intelligence and massive amounts of data, it can interact with users in a conversational manner, answering follow-up questions, acknowledging mistakes, rejecting inappropriate requests, and even challenging incorrect premises. While this Open A.I.-developed chatbot isn't a direct competitor for Google, per se, it is changing the way searches are performed. And this, of course, will dramatically alter the shape of search engine optimization. In this piece, we'll take a look at this technology and discuss innovative ways forward-thinking search engine optimizers are already using it to perform their roles. Chat G.P.T. is really cool and all signs indicate that it is only going to get better. And it shows the potential to make search engine optimization much faster and more efficient. We just need to make all efforts to ensure it doesn't connect to the nuclear arsenal. | | | | | | | | Upcoming Events | | January 25 at 2 pm ET
How To Supercharge Your Keyword Research With Powerful Topic Clustering Topic: SEO | Sponsor: COPYPRESS | | | | | | February 8 at 2 pm ET
Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence Topic: Enterprise SEO | Sponsor: Lumar | | | | | | February 15 at 2 pm ET
How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS | | | | | | | Digital Marketing Job of the Day Marketing Manager Kingdom One, Los Angeles, CA, USA, | | | | | | |
Posts
حبيبي ليس يعدله حبيب *** ولا لسواه في قلبي نصيب حبيب غاب عن بصري وسمعي *** ولكن في فؤادي ما يغيب يا حبيب ...
No comments:
Post a Comment
🤔