  | | | | Brought to you by:  | | | | | Monday, February 6, 2023 |  SEO By Adam Heitzman When people talk about high-priority SEO activities, they usually point to crucial areas like keyword research, content planning, and link-building. Website architecture is rarely top of the list. But the fact is that nailing your site architecture can have a hugely beneficial impact on your organic performance. In contrast, poor site structure is a fast-track ticket to Google obscurity. In this post, we'll explain why site architecture is so essential for SEO, look at different ways of organizing your site, and offer some tips to make your site structure as SEO-friendly as possible. | | | | | Sponsored By SEMRUSH Semrush On Page SEO Checker will help. Input your URL, keywords, and location. Get dozens of actionable tips on how to improve your page's SEO. | | | | | News, SEO By Roger Montti Google updated the structured data guidance to better emphasize that all three structured data formats are acceptable to Google and also explain why JSON-LD is is recommended. | | | News, Twitter By Kristi Hines Elon Musk, owner and C.E.O. of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator's reply threads. The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to become the most rewarding social platform for creators. Social networks like Instagram, TikTok, and Snapchat have similar monetization options for creators who publish reels and video content. For example, Instagram's Reels Play Bonus Program offers eligible creators up to $1,200 for Reel views. The catch? Unlike other social platforms, creators on Twitter must have an active subscription to Twitter Blue and meet the eligibility requirements for the Blue Verified checkmark. | | | | | Sponsored By SEMRUSH Join 150,000 attendees from around the world on February 16, 2023 for Semrush's Global Marketing Day. Learn, grow, and get nonstop marketing insights of how top-tier brands fuel growth and win online.
Claim your free spot now. See you there! | | | | News, SEO By Roger Montti Google's John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements. | | | Content Creation, SEO By Vahan Petrosyan We live in an age when AI technologies are blooming, and the world was taken by storm with the introduction of Chat.G.P.T. It is capable of accomplishing a wide range of tasks, but writing articles is one of the tasks Chat.G.P.T. is doing particularly well. Besides benefits AI also brings challenges overcoming, which is not straightforward. If you think about ranking an article in Google written by Chat.G.P.T., think for a moment, if the above tools were able to recognize them as AI-generated, for Google detecting them would be a piece of cake. On top of that, they have quality raters who probably will train their system to recognize A.I.-written articles even better by manually marking them if they find such. So my advice would be not to build your content strategy on Chat.G.P.T.-generated content but use it merely as an assistant tool. | | | | Sponsored By SEMRUSH Join 150,000 attendees from around the world on February 16, 2023 for Semrush's Global Marketing Day. Learn, grow, and get nonstop marketing insights of how top-tier brands fuel growth and win online.
Claim your free spot now. See you there! | | | | SEO By Brian Frederick If you have an email address of your own, and it's probably safe to assume that you do, you're likely already at least somewhat familiar with the concept of email marketing. But just to avoid any potential confusion, let's start with a definition: Email marketing is a type of direct marketing that uses customized emails to inform customers and potential customers about your product or services. There's a reason why email marketing is prevalent in the modern world – it works. And that means you should be using it to promote your brand and drive sales. Hopefully, by this point, you have a good idea of not only what it can do for you, but how it works and how to create and optimize your own campaigns. There's really no better way to connect with our audience and convey the value of your brand. | | | Marketing Analytics, News By Matt G. Southern Google's parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. | | | News, SEO By Roger Montti There is concern about the lack of an easy way to opt out of having one's content used to train large language models (L.L.Ms) like ChatG.P.T. There is a way to do it, but it's neither straightforward or guaranteed to work. Large Language Models (LLMs) are trained on data that originates from multiple sources. Many of these datasets are open source and are freely used for training AIs. | | | | | | | | Upcoming Events | | February 8 at 2 pm ET
Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence Topic: Enterprise SEO | Sponsor: Lumar | | | | | | February 15 at 2 pm ET
How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS | | | | | | February 22 at 2 pm ET
5 Ways To Combine SEO & SEM For More Effective Marketing ROI Topic: Agency Marketing | Sponsor: Conductor | | | | | | March 1 at 2 pm ET
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