SEJ Today: Yandex Data Leak: The Ranking Factors & The Myths We Found

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Brought to you by: Wednesday, February 1, 2023 International Search, SEO Yandex Data Leak: The Ranking Factors & The Myths We Found By Dan Taylor Yandex is the search engine with majority market share in Russia and the fourth largest search engine in the world. On January 27, 2023, it suffered what is arguably one of the largest data leaks that a modern tech company has endured in many years, but is the second leak in less than a decade. In 2015, a former Yandex employee attempted to sell Yandex's search engine code on the black market for around $30,000. The initial leak in January this year revealed 1,922 ranking factors, of which more than 64% were listed as unused or deprecated (superseded and best avoided). This leak was just the file labeled kernel, but as the SEO community and I delved deeper, more files were found that combined contain approximately 17,800 ranking factors. Keep Reading... Sponsored Global Marketing Day 2023 By SEMRUSH Unique 24-hour conference with world's leading marketers. Plug in online from anywhere in the world for free. Register for Free SEJ Show, SEO ChatGPT & Search? NeevaAI's Real-Time AI Search Is Already Here - Ep. 300 By Loren Baker It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search. It's true - there is no doubt that AI will continue revolutionizing how we find information online. But did you know that real-time AI search is already here? Introducing NeevaAI, it harnesses the power of artificial intelligence for more efficient search results in real time. Neeva CEO and ex-Head of Google Ads, Sridhar Ramaswamy, joined me on the SEJ Show to discuss how live AI questions and answers will change how people search. We touched on how AI will alter the business models of search engines. And also covered the limitations of ChatGPT, and the importance of sourcing and citations in AI-powered live search-driven answers. Sridhar Ramaswamy is an inspiring example of using technology for the greater good. After leading Google's enormous advertising division, he succeeded as a venture capitalist at Greylock Partners. He then took his ambitions one step further with Neeva. This privacy-focused search engine has no ads and runs on a subscription-based model instead. This tech master combines humanistic values with revolutionary thinking to make the software work towards beneficial societal outcomes. With such ambition inspiring him forward, this entrepreneur has set down new paths of discovery. As a result, we can all benefit from Sridhar's tireless vision for innovation! Read Now... Local Search, News Yelp Details Removal Of Paid Review Groups & Lead Generators By Roger Montti Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivising reviews. Read Now... WordPress The WordPress Security Guide To Keep Your Site Safe By Roger Montti Security threats are not unique to WordPress. Every platform, whether it's private or open source, is under attack 24 7. Fortunately, the WordPress community provides many solutions to make the job easier. Hackers are attacking all sites, regardless of what content management system (C.M.S.) is used. WordPress is the most popular C.M.S. in the world, which makes it a target of hackers. Fortunately, WordPress has a massive community working to keep it secure, which is an advantage that other platforms do not have. Read Now... Content Strategy How To Create A Content Strategy Framework By Julia McCoy Brands and marketers that write down their strategies report more success than those that don't. Specifically, planners are three times more likely to report success than their peers who don't plan. For these reasons and more, it's time to learn how to create your content strategy framework. The key differentiator between results and crickets? Writing down your content strategy framework. So don't just ideate it – document it. Share it with your team. Follow your plan, measure and track results, and pivot as needed. Map everything out, but keep it flexible. You've got this. Read Now... News, SEO Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps By Matt G. Southern Maximize the visibility of news articles with tips from Google's John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. Read Now... News, Tools OpenAI Releases Tool To Detect AI-Written Content By Matt G. Southern OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. Read Now... News, Tools ChatGPT Update: Improved Math Capabilities By Matt G. Southern OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. Read Now... Ebook SEO Trends 2023 Download Now ... 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