  | | | | Brought to you by:  | | | | | Wednesday, March 22, 2023 |  SEO, Tools By Vincent Terrasi GPT-4, the latest version of ChatGPT, OpenAI's language model, is a breakthrough in artificial intelligence (AI) technology that has revolutionized how we communicate with machines. ChatGPT's multimodal capabilities enable it to process text, images, and videos, making it an incredibly versatile tool for marketers, businesses, and individuals alike. GPT-4 is 10 times more advanced than its predecessor, GPT-3.5. This enhancement enables the model to better understand context and distinguish nuances, resulting in more accurate and coherent responses. Furthermore, GPT-4 has a maximum token limit of 32,000 (equivalent to 25,000 words), which is a significant increase from GPT-3.5's 4,000 tokens (equivalent to 3,125 words). "We spent 6 months making GPT-4 safer and more aligned. GPT-4 is 82% less likely to respond to requests for disallowed content and 40% more likely to produce factual responses than GPT-3.5 on our internal evaluations." - OpenAI | | | | | SEJ Reader Survey By Search Engine Journal To do our best for you, our readers, we need to know more about you and what you want from SEJ! How can we help you excel in your career?
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Survey closes 3/22/2023. | | | | | News, PPC By Matt G. Southern Microsoft's new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. | | | News, TikTok By Kristi Hines TikTok has updated its Community Guidelines, which will go into effect on April 21, 2023. The updated guidelines introduce TikTok's Community Principles. These principles guide content moderation to uphold human rights and international legal frameworks. TikTok worked with over 100 organizations globally, including the U.S. Content Advisory Council, to strengthen its rules to address new threats and reduce potential user harm. Key changes to Community Guidelines apply to synthetic media, tribes, and civic and election integrity. | | | | | Webinar By Search Engine Journal In this webinar, we'll cover the dos and don'ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI. | | | | Facebook, News, TikTok, YouTube By Kristi Hines This week, the House Energy and Commerce Committee will hold a full committee hearing with TikTok C.E.O. Shou Chew to discuss how TikTok handles users' data, its effect on kids, and its relationship with ByteDance, its Chinese parent company. This hearing is part of an ongoing investigation to determine whether TikTok should be banned in the U.S. or forced to split from its parent company, ByteDance. A ban on TikTok would affect over 150 million Americans who use TikTok for education, entertainment, and income generation. It would also affect the five million U.S. businesses using TikTok to reach customers. | | | LinkedIn, News By Matt G. Southern LinkedIn's latest features for business pages aim to enhance brand visibility, audience engagement, and hiring efficiency. | | | | Webinar By Search Engine Journal In this webinar, we'll cover the dos and don'ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI. | | | | News, Tools By Matt G. Southern Google releases BARD, an AI chatbot entering the market to compete with OpenAI's ChatGPT and Microsoft Bing Chat. | | | News, Tools By Matt G. Southern Create visual content instantly with Bing Image Creator, an AI-powered tool in Bing and Microsoft Edge. | | | Ask an SEO By Ryan Jones How we search, what devices we use, and whether the answer is a link to a website will forever be up for debate. But as long as users have tasks to complete, they'll turn somewhere for help, and digital marketers will influence the process. If your business or content delivers value through insights, curation, current trends, recommendations, solving problems, or performing an action, then S.E.O. and search engines aren't going anywhere. They may change shape from time to time, but that just means job security for S.E.O. professionals, and I'm good with that. | | | | | | | | Upcoming Events | | March 29 at 12 pm ET
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit Topic: PPC | Sponsor: Bidrain | | | | | | April 5 at 2 pm ET
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