Google Updates Product Structured Data Documentation

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Brought to you by: Tuesday, April 18, 2023 News, SEO Google Updates Product Structured Data Documentation By Roger Montti Google updated the developers documentation for the product structured data to add requirements that will make a site eligible to display product return policies in the in the merchant listing experiences. The update applies to a set of rich results that are exclusive to merchants that's called the merchant listing experiences. Examples of merchant listing experiences are: Google's Merchant Listing developer page describes it like this: "Merchant listing experiences offer enhanced experiences including the Shopping Knowledge panel and Popular Products, as well as shopping experiences in Google Images and Google Lens. Keep Reading... Search Engine Journal We need you for the SEJ State of SEO Survey 2023 By SEJ Survey Help shape the future of SEO! Share your insights for our annual State of SEO Survey. Plus, get a chance to win one of three $100 Amazon gift cards. Take Our Survey Today! Digital Marketing, Digital Trends Top 10 Digital Marketing Trends For 2023 By ChatGPT By Greg Jarboe So, in an era of digital transformation, could you trust a list of trends from a large language model that suffers from artificial intelligence hallucination? And, at a time when you need to understand the latest shifts in consumer behaviors, needs, and beliefs, should you believe a forecast created by a chatbot that admits it has a "limited knowledge of (the) world and events after 2021"? Chatbots are becoming more sophisticated, providing instant and personalized customer service. This technology is freeing up time for businesses to focus on other tasks, and it's also making it easier for consumers to get the information they need quickly and efficiently. Are chatbots one of this year's top digital marketing trends? Give me a break. Read Now... News, Tools Google's Sundar Pichai Envisions A Future With Bard At Your Side By Matt G. Southern An interview with Google CEO Sundar Pichai explores Bard, its creative feats, challenges like hallucination, job automation, and AI's mysteries. Read Now... Sponsored [Remove Toxic Links] While Building Good Links By WebCEO Detect toxic backlinks by scanning your sites with WebCEO's free trial. Get Rid Of Toxic Backlinks How did you like today's email? 1 2 3 4 News, SEO Google Scrambles To Keep Up With AI-Powered Search Rivals By Matt G. Southern Google races to develop AI-powered search engine "Magi" amid rising competition and potential Samsung contract loss. Read Now... News, PPC Google To Advertisers: Upgrade To New Search Ads 360 By 2024 By Kristi Hines Google hopes to improve the advertiser experience and help them achieve better results with better cross-channel search campaign management.  Additionally, the new platform functionality may help Google stay competitive in the advertising technology market by responding to the current needs of its users. Google announced the latest improvements to Search Ads 360 in an effort to offer a more efficient and user-friendly experience, with cross-channel campaign support and features that cater to the needs of enterprise advertisers.  Google encourages advertisers to upgrade to the new Search Ads 360. The new Search Ads 360 experience will become available to advertisers ahead of the planned April 2024 shutdown of the previous version. Read Now... Sponsored 8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content By The Nine Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. Read More News, SEO Google Enhances Shipping & Return Info In Search Results By Matt G. Southern Google expands shipping and return info in Search, helping retailers optimize the user experience and boost online sales. Read Now... SEO Top 14 SEO Podcasts For 2023 By Roger Montti Podcasts offer a way to explore a wide range of topics related to S.E.O. Typical podcast subjects are search marketing news, strategies, career advancement, and personal growth. The broad scope of the podcasts reflects the many kinds of topics for professionals in the search marketing community. Read Now... Content Trends, SEO 7 Content Writing Trends For 2023 By Ron Lieback It's no secret that brands have leveraged A.I. marketing for years and probably even limited the usage of A.I.-generated content. While Google has stated that A.I.-generated content meant to manipulate search results constitutes spam, it has also stated that the "appropriate use" of A.I. to assist content is not against its guidelines. As technology advances, the need to balance the impulse to supplement too much of our workflow with A.I. and to keep our writing organic will be difficult. Nevertheless, users and search engines prefer creative and organic content over A.I. Read Now... Ebook A Guide To Essential Tools For SEO Agencies Download Now ... Upcoming Events April 19 at 2 pm ET 2023 Forecast: SEO & Content Trends You Need to Know Topic: SEO | Sponsor: Conductor Register Now April 26 at 2 pm ET 3 Simple Google Ads Tweaks That Immediately Boost Sales Topic: Paid Media | Sponsor: Guaranteed PPC Register Now Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote Apply Now SEJToday is the daily newsletter for Search Engine Journal. Share the love, invite a friend to get this newsletter. Daily fatigue? Change your email frequency. How can we make the newsletter even more awesome? Tell us now... Our mailing address is: Search Engine Journal · 160 W Camino Real Unit #606 · Boca Raton, FL 33432 © 2023 Search Engine Journal, All rights reserved. Want to break up? Are you really sure... Unsubscribe... 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