  | | | | Brought to you by:  | | | | | Wednesday, May 24, 2023 | I have two quirky habits, if you will – that have become somewhat synonymous with my presence in meetings. One is occasionally ending meetings with, "Thanks for the memories." (I don't know why I do that, either.) But the more frequent one is chiming in with, "I have a spicy question." And with AI continuing to dominate headlines, I ask my team myriad spicy questions about the state of our industry. Luckily, they almost always have answers. Here are some of the questions I've been asking lately – and the articles they've written in response. (P.S. If you're into real-time spicy questions [and answers], join me later today when I sit down with SEJ's Matt Southern and Roger Montti on the SEJ Show to chat about Google's Momentous May.) There's been a lot of talk about regulating AI. But is it too late? Kristi Hines writes about how different parties – from lawmakers to tech CEOs – want to handle the rapid advancements in artificial intelligence. Yeah, yeah. Tech companies are asking for regulation. But how? It's complicated. Roger Montti gets into Google's "regulation wishlist." Hey, uh. What about ranking? Anything we should be thinking about there, with all these changes going on? Funny I should ask – Matt Southern explains Google's new ‘Topic Authority’ ranking system for publishers. It's Wednesday, and you know what that means: It's not Monday. Huzzah! I'll be back with more next week. Until then, I hope you enjoy a safe, restful, and fun weekend. May your questions never be mild, AZW  Generative AI, News By Matt G. Southern Marking a significant step forward in AI-powered search, Bing announced at Microsoft Build 2023 that it's integrating with OpenAI's ChatGPT. ChatGPT will now feature Bing as its default search engine, providing users with a search experience that delivers more timely and up-to-date answers. This integration enables ChatGPT to ground its responses in search and web data, allowing users to receive citations and learn more directly within their chat conversations. The new functionality is rolling out to ChatGPT Plus subscribers today and will soon be available to free users through a simple plugin activation process. Bing's integration with ChatGPT is part of a broader commitment by Microsoft and OpenAI to support and grow the AI plugin ecosystem. | | | | | Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. | | | | | CMS Software, SEO By Roger Montti There have never been more choices for creating a web presence as there are today, which means choosing a website platform depends on what your business needs are. Duda focuses on the business needs of agencies that require the infrastructure to grow with more customers. | | | Analytics & Data By Vahan Petrosyan Here is why you would need to set up custom scroll depth tracking in G.A.4. By tracking scroll depth, you can gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. We will be looking into implementation by using Google Tag Manager. I would recommend trying to build different segments and comparing how each type of user is engaging with your content. Consider also blending data with Google Search Console and see which keywords drive more engagement with your content. In the future, we will cover more on how to use G.A.4. and help you to get it set up. To stay updated with our upcoming guides, we invite you to subscribe to our newsletter. | | | | | Webinar By Search Engine Journal With the SEO industry ever evolving and new trends constantly emerging, how do you make sure your content is up to the latest search standards? Like this…. 👇
Come learn what it takes to form an effective content strategy, while keeping up with modern times and SEO best practices. Join us for an insightful webinar where Carlos Meza of Crowd Content shares how to future-proof and scale your content strategy to maximize results. | | | | | How did you like today's email? | | 😢 🙁 😐 🙂 🤩 | | | | Digital Trends, SEO By Tony Wright End users are already learning what types of queries are best answered by ChatG.P.T. and what queries are best answered by more traditional search engines. A.I. is already significantly impacting the features of traditional search engines. However, at the end of the day, ChatG.P.T. is best for informational queries, while Google is still the best place for transactional queries. As A.I. technology evolves, we expect ChatG.P.T. to be used more frequently on websites, allowing businesses to provide more personalized and engaging user experiences. It's important for digital marketers and S.E.O. professionals to understand this technology's potential and optimize their websites accordingly. By doing so, they can ensure that their websites are at the forefront of the latest technological advances and provide the best possible user experience. | | | News, SEO By Matt G. Southern Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting. | | | | Webinar By Search Engine Journal With the SEO industry ever evolving and new trends constantly emerging, how do you make sure your content is up to the latest search standards? Like this…. 👇
Come learn what it takes to form an effective content strategy, while keeping up with modern times and SEO best practices. Join us for an insightful webinar where Carlos Meza of Crowd Content shares how to future-proof and scale your content strategy to maximize results. | | | | Generative AI, News, PPC By Kristi Hines At today's Google Marketing Live, Google is expected to announce several new generative A.I. advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (S.G.E.) in Search Labs. Google hopes to make it easier for advertisers and merchants to create customized product imagery, manage creative assets, improve ad relevancy, and scale campaigns. We look forward to hearing more about the following new features and improvements at Google Marketing Live with speakers from Google, Samsung, Vans, and Wheel the World. Google Ads: Conversational Experience & Automatically Created Assets Responding to concerns from advertisers about the complexity of initiating new campaigns, Google will unveil a new, user-friendly conversational interface within Google Ads. Google Ads A.I. will analyze landing pages and ads, condensing the content to generate relevant keywords, headlines, descriptions, images, and other creative assets for Google Ads campaigns. | | | Ecommerce By Kristopher Jones The most comprehensive and detailed product descriptions address that need, covering everything from the product's model and serial number to every feature that comes as part of the package. Secondly, SEO-optimized product descriptions – that is, descriptions that use relevant Amazon-based keywords – have a better chance of ranking in Amazon's search results and getting found by the customers you want. You can actually perform keyword research on Amazon by starting a search query and seeing what the algorithm predicts to come next. No one is denying that it can be time-consuming and a lot of work to succeed on the platform, but employing these tips will give you the best chance of rising above mediocrity and reaching the customers who really matter to you. So, if Amazon Marketplace success has long been eluding you, check out this listicle of the five best tips and practices for Marketplace ecommerce sellers. | | | Tools By Olga Zarr However, if you want to scale your work with ChatG.P.T., the chat interface can be limiting, requiring you to copy and paste everything into the target document. This may not be an issue for one or two articles, but it might not be the most efficient solution when dealing with tasks like rewriting meta descriptions for 1,000 pages. That's when a dedicated ChatG.P.T.-powered tool without such limitations comes in handy. As an SEO or digital marketer, you likely spend most of your time working in Google Chrome. You can now enhance your experience and improve your efficiency by trying some or all of these ChatGPT extensions. ChatG.P.T. and A.I.-powered tools are revolutionizing the digital marketing landscape, and adopting them can help you optimize your work, boost productivity, and increase efficiency. Failing to do so may result in your competitors gaining an edge. This will likely leave you with little choice but to embrace these cutting-edge technologies sooner or later. | | | | | | | | Upcoming Events | | May 24 at 2 pm ET
Is Content The King In Modern SEO? Topic: SEO | Sponsor: Crowd Content | | | | | | May 31 at 2 pm ET
Why US Brands Lose $2.4B A Year From Local Invisibility Topic: SEO | Sponsor: SOCi | | | | | | | | | | |
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