  | | | | Brought to you by:  | | | | | Tuesday, May 23, 2023 |  News, WordPress By Roger Montti The National Vulnerability Database announced that a popular Google Analytics WordPress plugin installed in over 3 million was discovered to contain a Stored Cross-Site Scripting (XSS) vulnerability. A Cross-Site Scripting (XSS) attack generally occurs when a part of the website that accepts user input is insecure and allows unanticipated input, like scripts or links. The XSS vulnerability can be leveraged to obtain unauthorized access to a website and can lead to user data theft or a full site takeover. The non-profit Open Worldwide Application Security Project (OWASP) describes how the XSS vulnerability works: "An attacker can use XSS to send a malicious script to an unsuspecting user. The end user's browser has no way to know that the script should not be trusted, and will execute the script. | | | | | Search Engine Journal By SHOPSEJ Get your brand in front of marketers, entrepreneurs, and business pros who want to do their job more successfully. Do you have the tool, platform, or talent/agency resources to help them? See all the ways you can reach our engaged readers. | | | | | Ecommerce By Kristopher Jones The most comprehensive and detailed product descriptions address that need, covering everything from the product's model and serial number to every feature that comes as part of the package. Secondly, SEO-optimized product descriptions – that is, descriptions that use relevant Amazon-based keywords – have a better chance of ranking in Amazon's search results and getting found by the customers you want. You can actually perform keyword research on Amazon by starting a search query and seeing what the algorithm predicts to come next. No one is denying that it can be time-consuming and a lot of work to succeed on the platform, but employing these tips will give you the best chance of rising above mediocrity and reaching the customers who really matter to you. So, if Amazon Marketplace success has long been eluding you, check out this listicle of the five best tips and practices for Marketplace ecommerce sellers. | | | Tools By Olga Zarr However, if you want to scale your work with ChatG.P.T., the chat interface can be limiting, requiring you to copy and paste everything into the target document. This may not be an issue for one or two articles, but it might not be the most efficient solution when dealing with tasks like rewriting meta descriptions for 1,000 pages. That's when a dedicated ChatG.P.T.-powered tool without such limitations comes in handy. As an SEO or digital marketer, you likely spend most of your time working in Google Chrome. You can now enhance your experience and improve your efficiency by trying some or all of these ChatGPT extensions. ChatG.P.T. and A.I.-powered tools are revolutionizing the digital marketing landscape, and adopting them can help you optimize your work, boost productivity, and increase efficiency. Failing to do so may result in your competitors gaining an edge. This will likely leave you with little choice but to embrace these cutting-edge technologies sooner or later. | | | | | Sponsored By Semrush Drive more customers to your door with Semrush. | | | | | How did you like today's email? | | 😢 🙁 😐 🙂 🤩 | | | | Generative AI, News By Roger Montti Google published an AI Policy Agenda paper that outlines a vision for responsible deployment of AI and suggestions for how governments should regulate and encourage the industry. | | | Analytics & Data By Vahan Petrosyan Google Analytics 4 comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics. G.A.4. also takes a different approach to measuring screen views compared to Universal Analytics. Instead of measuring screen views in separate properties for mobile and web, G.A.4. combines data from both web and app views into a single property. This means that audiences can be created based on a user's entire journey across multiple devices, which makes it possible to create more complete user profiles. With all the challenges G.A.4. brings, it also has big advantages you can use. Audience-based conversions are vital K.P.I.s for publishers to know whether they are attracting an Ideal Customer Profile audience, or just random visitors. In Universal Analytics, this wasn't available – but with G.A.4., it is. | | | | Webinar By Search Engine Journal With the SEO industry ever evolving and new trends constantly emerging, how do you make sure your content is up to the latest search standards? Like this…. 👇
Come learn what it takes to form an effective content strategy, while keeping up with modern times and SEO best practices. Join us for an insightful webinar where Carlos Meza of Crowd Content shares how to future-proof and scale your content strategy to maximize results. | | | | News, SEO By Matt G. Southern Neeva, the subscription-based, ad-free search engine, announces shutdown due to sustainability challenges; plans pivot to enterprise applications. | | | Paid Media, SEJ Show By Loren Baker Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions. She delves into the crucial journey from ad to landing pageant and shares strategies and techniques to help you deliver on the promise made in your advertisements. Whether you're a seasoned professional or a newcomer, this podcast episode is a must-listen for anyone looking to take their conversion rates to new heights. Navah Hopkins is the Evangelist for Optmyzr. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners and serving as a resource for all practitioners to learn from and share with the community. Meet Navah Hopkins, the Evangelist for Optmyzr. With over a decade of experience in digital marketing, she knows the ins and outs of SEO and PPC like the back of her hand. Navah is all about sharing knowledge and spreading the love for paid search. She's a frequent contributor to SEJ, SEMrush, and WordStream. Plus, she's a sought-after speaker, sharing her wisdom with audiences across the globe. In fact, Navah loves PPC so much that she's a founding member of the Paid Search Association. Along with her fellow members, she's dedicated to nurturing the next generation of PPC pros and creating a community of collaboration and learning. | | | News, SEO By Roger Montti Google's John Mueller deflated the suggestion that an SSL certificate would "boost" a website's SEO, unambiguously stating that an SSL certificate does not boost your SEO. | | | | | | | | Upcoming Events | | May 24 at 2 pm ET
Is Content The King In Modern SEO? Topic: SEO | Sponsor: Crowd Content | | | | | | May 31 at 2 pm ET
Why US Brands Lose $2.4B A Year From Local Invisibility Topic: SEO | Sponsor: SOCi | | | | | | | | | | |
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