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October 27, 2023, Friday Together with HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation Kristi Hines HubSpot and TikTok jointly announced a unique CRM partnership aimed at automating B2B lead capture from TikTok lead generation ads. Sponsored Discover Your Brand Strength With Moz's Brand Archetype Quiz! Is your brand old school cool, a mini-boss, or the life of the digital party? Take the quiz and unravel the captivating narrative that defines your brand strength... and your competitor's! Take The Quiz Now! Social Media Social Media Branding: How To Get It Right Leverage the power of social media branding in shaping your brand's perception, trust, and authority. Learn the strategies for success in our comprehensive guide. Local Search Google Announces New AI Features Coming To Google Maps Google Maps expands AI features for route preview, visual search, and electric vehicle charging. News OpenAI Announces Preparedness Team And $25k API Credits For Top Survey Responses OpenAI announces a Preparedness Team for safety in AI development and offering $25,000 in API credits for ideas on preventing catastrophic misuse of AI Generative AI Amazon Introduces Generative AI Image Tool For Advertisers A recent survey conducted by Amazon found that 75% of advertisers face challenges in ad creative development. Is Amazon Ads AI-powered image generator the solution? Webinar [Webinar] 100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies By Search Engine Journal Join us on November 1st to learn how proprietary insights from more than more than 100 million phone calls can help small-to-medium businesses and agency marketers develop high-converting marketing and sales strategies. Register Now Digital Advertising Microsoft Announces pubCenter For Website Monetization Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution. News Google Performance Max Evolves With New “Search Themes” Feature Google rolls out "Search Themes" for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic. SEO New WordPress Gutenberg 16.9 Makes It Easier To Create Gutenberg 16.9 improves the site editing workflow by making it more intuitive to get things done Digital Advertising Remarketing Vs. Retargeting: Are They The Same Thing? Don't get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising. Webinar 100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies  Wednesday, November 1 at 2 pm ET Save My Spot Webinar 2023 Survey Review: State Of Marketing Data Standards In The AI Era  Wednesday, November 8 at 2 pm ET Save My Spot Webinar Emergency SEO: How To Recover When SERP Rankings Suddenly Drop  Wednesday, November 15 at 2 pm ET Save My Spot Webinar Trends In Paid Search: Navigating The Digital Landscape In 2024 Watch On Demand Webinar How To Turn Your Phone Calls Into Golden Sales Opportunities By Search Engine Journal Join us on November 1st to learn how proprietary insights from more than more than 100 million phone calls can help small-to-medium businesses and agency marketers develop high-converting marketing and sales strategies. Register Now Podcast Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast] Listen Podcast SEO & Site Migrations: Common Pitfalls To Avoid [Podcast] Listen Sponsored Google Analytics 4: From How To Get Started To Pro Tracking By CallRail Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4's features…all in one place. Get The Rundown Access handpicked articles that simplify GA4, offer guidance on sidestepping pitfalls, and provide step-by-step guides to many of GA4's features…all in one place. Download now Latest Trends Shaping Search SEO Social Media Content PPC Linkedin Local Digital Generative AI Ecommerce YouTube The SEJ Experience: Connect, Learn, Advertise Let's Connect LinkedIn | Facebook | X Meet our Writers Contact an Editor | Meet the Team Advertising Meet Our Audience | Let's Talk About Search Engine Journal Educating and empowering the SEO community by providing the freshest news and latest best practices via the industry's smartest practitioners. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house. SEJ is owned by Alpha Brand Media. View in Browser