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| Thursday, February 2, 2023 |
News, SEO By Roger Montti There is concern about the lack of an easy way to opt-out of having ones content used to train large language models (LLMs) like ChatGPT. There is a way to do it, but it's neither straightforward or guaranteed to work. Large Language Models (LLMs) are trained on data that originates from multiple sources. Many of these datasets are open source and are freely used for training AIs. Some of the sources used are: There are actually portals, websites offering datasets, that are giving away vast amounts of information. One of the portals is hosted by Amazon, offering thousands of datasets at the Registry of Open Data on AWS. |
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| Sponsored By SEMRUSH Unique 24-hour conference with world's leading marketers. Plug in online from anywhere in the world for free. |
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| Digital Trends, News By Roger Montti OpenAI announced a new subscription service to ChatGPT called ChatGPT Plus that offers several benefits over the free version. Lower priced subscriptions may be offered at some point in the future. |
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| News, SEO By Roger Montti John Mueller recently made strong statements against SEO companies that provide negative SEO and other agencies that provide link disavow services outside of the tool's intended purpose, saying that they are "cashing in" on clients who don't know better. |
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| Sponsored By CopyPress Get your content analysis now and elevate your strategy. |
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| Lead Generation, SEO By Brian Frederick If it's your job to attract these potential customers, you know the struggles of generating high quality leads. And to make matters worse, what worked in the past doesn't always work today. What's a marketer to do? Don't worry, we're here to help. In the course of this piece, we'll take a closer look at lead generation, discussing the different types of leads you could attract, as well as give you some strategies and examples for lead gen that you can put to use right away. No one ever said it was easy to find, score and qualify leads, but hopefully by this point, you've seen that it's not nearly as difficult as you imagined. There are a lot of great strategies you can employ to attract new leads and nurture existing ones. And if you only take a single thing away from this make it this: Put most of your efforts into higher-quality leads, because they're the ones who are most likely to make a purchase. |
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| Analytics Data, Digital Strategy, Marketing Analytics By Paul Schmidt Analyzing attribution data provides you with an understanding of which marketing, sales, and customer success efforts are contributing most effectively and efficiently toward revenue generation. Attribution modeling helps you identify opportunities for growth and improvement while also informing budget allocation decisions. Attribution modeling is a powerful tool that marketers can use to measure the success of their campaigns, optimize online/offline channels and improve customer interactions. It is important though to understand attribution's limitations, the pros and cons of each model, and the challenges with extracting conclusive data before investing large budgets towards attribution technology. |
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| Search Engine Journal By Webinar Join this webinar to say goodbye to inefficient processes and start building new strategies into your SEO optimization approach. Learn to stay on top of website improvements. Discover which site optimizations to keep top of mind – beyond search: accessibility, user experience, compliance, etc. Webinar begins Wednesday, February 8 at 2 pm ET. |
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| News, Tools By Matt G. Southern OpenAI begins offering ChatGPT Plus for $20 per month with faster response times and priority access. |
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| News, SEO By Matt G. Southern Bing is revamping its crawl scheduling to better use the information provided by the "lastmod" tag in XML sitemaps. |
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| News, SEO By Matt G. Southern Google's updated Search Console Video indexing report now includes daily video impressions and a sitemap filter feature. |
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Upcoming Events | | February 8 at 2 pm ET
Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence Topic: Enterprise SEO | Sponsor: Lumar | | | | | | February 15 at 2 pm ET
How To Predict Your SEO Success: A 5-Step Formula To Help You Win Topic: SEO | Sponsor: COPYPRESS | | | | | | February 22 at 2 pm ET
5 Ways To Combine SEO & SEM For More Effective Marketing ROI Topic: Agency Marketing | Sponsor: Conductor | | | | | | March 1 at 2 pm ET
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media Topic: PPC | Sponsor: Divvy | | | | |
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Digital Marketing Job of the Day Digital Marketing Specialist Search Engine Journal, 100% Remote |
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