Google Ads Update: Cross-Channel Conversion Credit Import

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Brought to you by: Wednesday, March 29, 2023 News, PPC Google Ads Update: Cross-Channel Conversion Credit Import By Matt G. Southern Google Ads is introducing a significant change by moving from the previous method of importing the last non-direct click from Google Analytics 4 (GA4) to Google Ads. Now, Google is adopting a complete cross-channel conversion credit import approach. This update will provide a more comprehensive understanding of the customer buying journey, leading to better-informed marketing decisions. I first became aware of Google Ads transitioning to cross-channel conversion credit in a LinkedIn post from Frederik Boysen, CEO & founder of Profitmetrics.io. After contacting Google, I received confirmation that the information Boysen shared was accurate. Keep Reading... Sponsored 🌟 YOLO no FOMO: Last Week to Save Big on MozCon! By Moz Join us to explore the Future of SEO at MozCon this August in Seattle. Super Early Bird tickets are going fast. Get the lowest price by Mar. 31! Get Your Tickets Now News, SEO New Google Search Advisory: Extreme Heat Alerts By Matt G. Southern Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects. Read Now... News, Paid Media Microsoft Launches Third-Party Government Services Advertising Pilot Program By Kristi Hines Microsoft has launched a new pilot program allowing businesses authorized to provide select government services to use Microsoft Ads to reach customers. This creates new marketing opportunities for many local businesses that offer government services, such as auto titles and registrations. The program begins today and is limited to the Microsoft Advertising Search Network and Microsoft Audience Network within the U.S. This program would allow authorized third-party providers of select government services to reach Microsoft Search Network's audience of 120 million unique P.C. users who perform 7.6 billion searches monthly in the U.S., representing 38.1% of the P.C. market share. This audience typically spends 32% more than the average internet user. Read Now... Webinar Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit By Search Engine Journal Wondering how you can get your ecommerce products directly in front of targeted, high-intent customers? Google Shopping. Learn 5 ways to improve the ROAS of your Google Shopping Ads, whether you're new to the platform or looking to optimize existing campaigns. Register Now News, WordPress Yoast SEO Founders Invest in WordPress Accessibility Plugin By Roger Montti The founders of Yoast SEO plugin announced an investment in a WordPress accessibility plugin that scans and reports on accessibility issues and makes it easy to troubleshoot entire websites. Read Now... Enterprise SEO, SEO Enterprise SEO Reporting: Tips For Developing Effective Dashboards By Andrew Shotland While giving detailed reports to stakeholders is essential, without context, your collected data won't mean anything to them. Break down the numbers for them (and place emphasis on K.P.I.s that they're keen to hear about). Leading us to define what those K.P.I.s are in the first place. Enterprise S.E.O. Dashboards offer a number of benefits as they help agencies and internal stakeholders track, manage, and report on key performance indicators. Having a centralized dashboard can organize priorities, gather data, and provide powerful data insights. Read Now... Sponsored 5 Ways Social Media Pros Are Safely Using AI Right Now By Iconosquare Learn how to create social media content faster by looking at five ways AI-generated captions will change the game for social media managers. Read More News, SEO Google Search Updates: About This Author, Diverse Views, + More By Matt G. Southern Google enhances Search with "About this author" and other features, empowering users to evaluate online information and sources. Read Now... News, SEO, Tools ChatGPT, Bing, Bard, Or Claude: Which AI Chatbot Generates The Best Responses? By Kristi Hines With the rapid onset of generative A.I. chatbots, you may wonder which is best for your needs. With the recent release of Google Bard, we decided to test it against ChatG.P.T., Bing, and Claude to see what types of responses we'll receive for specific prompts. A.I. chatbots can already perform a wide variety of tasks. With time and refinement, each has the potential to make workers more productive and capable of higher-quality output. Unfortunately, all generative A.I. chatbots may offer outdated or incorrect information. It's up to users to take the information they receive and verify that it is the best information possible before utilizing it in any application. Read Now... News, PPC How To Use Performance Max For Travel Campaigns By Brooke Osmundson This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign. Read Now... Ebook A Guide To Essential Tools For SEO Agencies Download Now ... 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