📚New eBook - Your Growth Guide to Smarter Ads & Higher CTRs

🗞️Newsletter January 2024 | Improve your display ads instantly with our new eBook, Learn how Tropicana enhanced branding with AI, and understand the role of sound in ad perception!

View in browser eBook Your Growth Guide to  Smarter Ads & Higher CTRs Did you know that only 1 in every 2000 display ads gets clicked?   Discover how to craft smarter ad campaigns, use attention as an effective KPI & optimize ads for higher returns with simple tips backed up by neuroscience.    With this eBook, you can:   ✅ Save resources on creative processes ✅ Maximize audience attention & engagement ✅ Apply science-backed strategies for better results   Dive into our guide & improve your ads instantly.   Get your copy👇 Download eBook How Tropicana Enhanced Ads with AI-Powered Insights Tropicana, a leading multinational fruit-based beverage company, improved brand awareness campaigns and shopper engagement with Predict AI. The tool helped with insights to enhance visual assets from product packaging through out-of-home to video ads.   Tropicana used Predict to: 🔸‍ Improve shopper marketing 🔸 Pre-test video campaigns 🔸 Optimize packaging   Want to know how they did it?   👉 Read the full story Investigating How Sound Changes Visual Attention Does sound have an impact on how we pay attention to ads? Let's find out.   🔍 We collected eye-tracking data from a total of 106 participants split into two groups. One group was exposed to ads played without sound, and the other watched the same ads with sound on.   After analyzing the data, we found that: There are no significant differences between eye-tracking heatmaps for videos played with and without sound. The average difference is around 5% depending on the metric, smoothness of the heatmap, and frame rate of the video attention heatmap. Dive into the findings👇 Read the article   All the best, The Neurons Team Neurons, Hoje Taastrup Boulevard 33, Copenhagen, Denmark Unsubscribe Manage preferences