Get the latest SEO, PPC, content marketing, and social media news delivered daily.

January 16, 2024, Tuesday Brought to you by SEO And The Taxonomy Of Topics Roger Montti Creating content is easier and more precise when applying the concept of a taxonomy of topics to create authoritative content Sponsored Could Your Clients Secretly Hate Your Agency? Uncover the 5 Reasons PPC Clients Are Ditching Agencies in 2024. Read The Guide Paid Media Performance Max Vs. Search: A Non-Scientific Look On If It Competes And What It Means Embark on an unconventional exploration of the Performance Max vs. Search dilemma. TikTok TikTok Gains Traction As A Search Engine Among Gen Z [STUDY] Study shows Gen Z increasingly using TikTok as a search engine; businesses shift marketing strategies to engage younger users on the platform. Content Marketing Reminder: Google Enforcing New Email Rules Next Month Google tightens email rules for bulk senders in February to reduce spam and improve security. International Search Effective SEO Management Structures For Multilingual And Multinational Websites Master the challenges of multinational SEO with effective communication and collaboration. From core page templates to centralized sitemaps, here's what you should know. SEO Google Explains The Index, Follow Meta Tag Google's John Mueller explains how Google treats a meta robots tag that contains the index, follow directive Local Search Adapting Your Digital Marketing Strategy To Local Events And Seasons Seamlessly blend community engagement with seasonal strategies for your business. Here's how to craft a local event digital marketing strategy with tips for E-E-A-T guidelines. Ecommerce Microsoft’s New AI Tools Let Anyone Create Retail Media Content Microsoft unveils new generative AI tools for retail media, enabling easy ad creation and omnichannel optimization. Ecommerce Microsoft AI Takes Retail Shopping To The Next Level Microsoft unveils new AI tools to bring retailers into the digital age. Webinar 2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024 Watch On Demand Webinar SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend Watch On Demand Podcast Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown Listen Podcast PPC Strategies For 2024: Insights From Over 16,000 Businesses Listen Ebook SEO Trends 2024 By Search Engine Journal If you're looking for ways to level up your SEO strategy and prepare for the year ahead, our SEO Trends 2024 ebook is the ultimate authoritative resource. Download now If you're looking for ways to level up your SEO strategy and prepare for the year ahead, our SEO Trends 2024 ebook is the ultimate authoritative resource. Download Now Latest Trends Shaping Search SEO Social Media Content PPC Linkedin Local Digital Generative AI Ecommerce YouTube The SEJ Experience: Connect, Learn, Advertise Let's Connect LinkedIn | Facebook | X Meet our Writers Contact an Editor | Meet the Team Advertising Meet Our Audience | Let's Talk About Search Engine Journal Educating and empowering the SEO community by providing the freshest news and latest best practices via the industry's smartest practitioners. Launched in 2003, SEJ is unique in its community-based approach to search marketing content. Virtually all of our contributed articles come from real online marketing experts, both independent and in-house. SEJ is owned by Alpha Brand Media. View in Browser